Social Media For Business SUCKS
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19-Oct-2014 -
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Transcript of Social Media For Business SUCKS
Special “Shout-Outs”
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Who are you
dude?
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Who are you
dude?Can paperless billing
get me paid faster?
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#ICENotesWOULD YOU LIKE TO PARTICIPATE?
LIVE OR AT HOME, PLEASE DO IT!
A Social Media Experiment
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Please Hold Your Question
sTill The
End
???
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Social Marketing for Business
Sucks*
Unless you know these 7 secrets
By: John
LawsonColderICE.com
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Objective researchHundreds of testHundreds of appsEducated Opinion
S.M.a.a.T - Social Media as a Test
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A low cost solution of high end technology
Why Social
Media?
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The Dell PC $6.5 Million Twitter Case Study
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Sold $6.5 million On Twitter Worldwide
Audience WOW!
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Numbers are in Millions so this is $52,000,000,000
Billion with a B - in Net Revenue
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Pie Chart of Social Media’s
Contribution to Gross
Profits
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Pie Chart of Social Media’s
Contribution to Gross
Profits
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Perspective is Always Important
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For every $10,000.00 in Dell revenueOnly $1.00 comes
from the social media of TwitterExcuse me?
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The Dell PC $6.5 Million Twitter Case Study
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The media coverage was PRICELESS!
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Perspective is Always Important
Who this talk is NOT
for…
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He’s Content with “old way”
He’s Not open to new ideas
He’s got 5-Star DSR’s so he
“knows everything”
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Umm…Are you
serious?
What kind of success are we
talking about here, WTF?
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“I’m not here to make friends”
The Omarosa
Golden Rule
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Social Media is FREE!
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Very expensive Rare resource Unknown expiration date Should be counted in
minutes
Time is worth more than money, gold
even diamonds!
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Are You Smarter
Than A 5th Grader?
...Statistically, NO!
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PLEASE
Stop Pitching
a pitch is a line of talk that attempts to persuade someone of something
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Rule
Make them an offer they can’t
refuse
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Talk to the movers and shakers in your
industry
Peer to PeerConnections
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It’s Best to Join a
Group NOT
Start One
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Are you on Facebook? Are you a member
of a Fan Page? Which one is your
favorite? How often do you
visit? What are the
benefits to you?
Facebook Fan Page
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The Theory of “Thinships”
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Have a definite purpose Be very specific Measurable Have a call to
ACTION
A Proper Social Plan
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I know what you are doing as you do it
Social Espionage
?
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Social Intelligence
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The Tool Chest
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Social Automatio
nThe Hierarchy of Social
Networks
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The more you know the more you sell
CustomerAnalytics
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Plug in from rapportive.com
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TubeMogal
a single point for deploying uploads to the top video and social
networking sites
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HD VideosWork Best
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Why Social Is So Cool
For Us?
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Story
A
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K.I.S.S.Keep It Simple Stupid
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Sinking The 8
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The 7 other balls don’t matter!
…that’s the secret
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John Lawson CEO 3rd Power Outlet Founder ColderICE.com
Get Slides & Notes go to:
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ColderICE.com
Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICE
The Atlanta MeetupeCommerceMeetup.com