Social Media for BusinessSet Up, Strategy Creation &

Content PublishingVideo 3

Social Media Training for Business Teachers

#getstarted

Overview

1. Set Up2. Strategy Creation3. Content Publishing4. Monitoring and Review

#socialmedia

• Choose your platform – start with just 1 or 2 (refer to video 1)

• Create your account. For a business - choose the business account option where possible

• Optimise your account. Ensure all relevant sections are fully complete, images are uploaded and are clear, good quality images that represent your business

• Put links to your social accounts on your website. Ensure they are visible on your homepage and that the links work

• Include your social accounts on all your marketing & advertising materials (eg. business cards, flyers). Make it easy for people to find you!

• Remember – first impressions count!• Take note of the URL (www address) of your account as

you will need this to direct people to your account

1. Set Up

2. Strategy Creation

1. Identify your consumer wants– In order to choose the best platform, you will

have considered your target market– Profile out your target market – give them a

name, describe their age, gender, location, interests, the types of content they engage with. You may have more than 1 target market

– Determine what a good outcome from using social media will be for you. Website traffic; raised awareness about your product/services; people buying off the page; etc?

– Determine the best types and focus of content that will appeal to your target market/s AND achieve your outcome

2. Strategy Creation

1. Identify your consumer wants– Work out how often you will post. Will it be

everyday, several times a week, or a couple times a week?

– For each time you will post/week, choose a ‘Content Category’ to help you focus on what content to create and share with your fans

– How will you test and measure if this is working?

Write all of this down – this will be your Strategy!

2. Strategy Creation

• When it comes to creating and posting your content there are MANY tools available

• To create your content – be guided by your strategy and post what is relevant to your fans and that which will help you to achieve your goal for using Social Media

• Use the Posting Plan template to help you prepare your content

3. Content Publishing

What makes a great post?– Give, Give, Give – add value and share useful

content your fans will appreciate & want to come back for more

– For most platforms - short, sweet and to the point is best. People have a lot of info in front of them, if yours doesn’t grab their attention quickly, they will move on

– Keep it conversational – it’s easy to ready and much more engaging!

– Light-hearted, entertaining, storytelling posts can perform well – but it depends on your ‘voice’

– Use images, links and hashtags (#) and calls to action whenever necessary

3. Content Publishing

To create great images:– Use tools to create or improve the visual

appeal of your image if needed:• Cropping• Add filters• Add text• Borders, colours, etc• Make them the correct size

– Refer to list of Picture/Image tools you can use!

– Include people or places people recognise in your photo when possible

3. Content Publishing

To post your content:– You can post ‘live’ whenever you need to do a

post OR– You can prepare your content and schedule it

to be posted in advance (Facebook scheduling or using Hootsuite)

– Post at times when your fans are typically online (early morning/evenings/night/breaks)

– Monitor your post and respond as necessary! Don’t neglect your fans after you have posted!

3. Content Publishing

Check in to see what is working regularly:– Use the tools available on the platform to

measure your success. Eg. Facebook Insights– Do more of what is working well and receiving

engagement from your fans and less of what isn’t

– If something isn’t working, try doing something differently

– What feedback are you getting from your fans? What are people saying or asking for?

– Adjust your strategy accordingly

4. Monitoring & Review

• SM should be incorporated into existing parts of the business eg. Marketing & Advertising, Customer Service etc

• Resources:– Technology, people, skills, camera, platforms, associated

tools

• Policies & Procedures• Roles & Responsibilities• Access levels are key for control long term

sustainability(Will depend on the size of the business)

• A supportive & encouraging environment to be social!

Resourcing & Planning

Activity

For the business/industry you chose for the activity in Video 1, identify a goal for this business, which platform you would focus on and 2 ideas to implement on this platform to help achieve your chosen goal.

Choose your platform/s and set them up properly – first impressions count!

Create your strategy based on your target audience

Create & publish content regularly Monitor and review Ensure you have the resources and

documentation to support your efforts

Summary

Write down any questions you have for the Live Q&A

Webinar

#gottalovesocialmedia

More information for this video, visit the member’s area:

• Website plugin links• Example goals for using Social Media• Strategy template• Content Category ideas• Posting Plan template• List of picture/image tools

#gottalovesocialmedia