Social media for business ppt
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Social Media for Business Tutor - Tom Walter Twitter – tomwalter [email protected] www.flickr.com/tomwalter
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Introductory presentation for Social Media in Business course.
Transcript of Social media for business ppt
Please write down the following: Your name A little bit about yourself, your work/
business What are your interests/ passions in life? What’s something most people don’t
know about you?
Tag clouds are a great way to display search terms
It’s worth trying to make sense of the principles behind social media before diving in!
Making the decision to enter and navigate through an often complex and confusing world can be quite confronting for a digital immigrant
What’s a digital immigrant?
Mark Prensky coined the term in his work Digital Natives, Digital Immigrants in 2001
Natives - born when digital technologies were already prevalent, speak the ‘digital language’
Immigrants - born before the existence of digital technology and adopted it to some extent later
Where do you think you are?
In the same way there are rules and norms in the regular world, a similar set of rules applies to all on line communities
‘tune in’ to what is going on around you by listening to some conversations first!
Look at what people are posting in that space
Most online communities have their own rules and are self-regulating. It’s worth abiding by them or you may not get the level of engagement you seek.
Play nice – insults and bullying aren’t tolerated in the ‘real world’ and are not in these spaces either
What stories do you have to tell? People are generally more interested in
the experience you offer, more than the product you sell. The product is the flow-down result
Social media allows you to create a high-value proposition, often at low cost.
Try to make it fun - if it’s not fun, it’s probably not worth doing…
A unique, humorous and well-told story and it’s relevance to social media
TED talk by Rory Sutherland
Digital Natives and Generation C
Dan Pankraz, a youth planning specialist for a digital marketing agency in Sydney, Australia, has created a great presentation, posted on SlideshareLet’s have a look-see…
Generation CBy Dan Pankraz
C for…..?
Content CreatorsConnectedCo-creationCustomise
CommunityCuriousControl ‘C’
“The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C
1. They love creating and ‘mashing’ content2. They are not passive, they form ‘active
communities’3. They thrive on social media sites where they can
get involved in ideas and cultural conversations4. They’re in control of their own lives and are
happy with complexity5. Gen C aspire to work in more creative industries
with less rigid social structures
MYTH: Gen C is exclusively teenagers
…is the age Gen C most wish
to be
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES
96% of wired Aussies under 21 have joined a social networking site
Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR ‘15 SECONDS OF FAME’
And crave constant stimulation…
…there is NO OFF SWITCH
THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
iTunes
MP3MMORPGs
Avatars
iMovie
CGI
YouTube
iPodDV cam
Blogs PSP
Xbox
Apps
Wii
AV remixes
USB MySpace
Chat rooms
IMCamera phones Twitter
Mash-upsSkype
Sidekick / Hiptop
UGCNokia
Online profiles
iPhone Flickr L8R ;-)
File sharing
WiFi
WikiHDWidgets
Torrent
VOIP
WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT.
THEY HAVE A PASSION FOR LEARNING NEW SKILLS
• Comical instructional footage on how to improve your photoshop skills
WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS
Flickr Sightings
Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT
The ‘Control C Generation’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms
GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER
FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD
ISSUES
VIRGLE..THE 1ST PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT
Experimental
Torah BrightRestless
Imaginative
Mysterious
Challenging
Bam Marguerra is THE cult Gen C hero….He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09
Casual coolFluid
UnisexUnderstatedAnti-colour
Industrie
Terminator 4
Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009
Transformers 2
Watchmen
Wolverine
10 THINGS TO TAKEAWAY
1. Focus on sparking conversations in culture, not on one way messages2. Foster their creativity and allow for participation/co-creation in all your ideas3. Treat Gen C as ‘active communities’ who can spread your message NOT
target audiences you’re aiming to hit4. Make sure your brand is always in BETA mode..never fixed or static5. Plan for content you don’t create, building flexibility into your marketing
programs6. Create useful stuff like widgets and applications that’s relevant to their lives.7. Treat real and virtual worlds as one..ensuring ideas live seamlessly across all
platforms8. Don’t treat your brand too seriously…stick to a core idea, but allow for lots of
different manifestations to keep Gen C interested9. Don’t be scared of complex ideas which ‘build’ across different media
platforms….don’t just plaster one message everywhere10. Think about how your brand can make a meaningful contribution to gaming
culture
a love of content creation and 'mashing’ the tendency to form active communities
rather than remain passive a gravitation toward social media sites where
they can participate in discussions about different ideas and get involved in cultural conversations
a desire to be in control of their own lives, and a contentedness with complexity
a desire to work in more creative industries and be less restricted by rigid social structures.
http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
Decide what sort of participant you are before launching your social media strategy – are one of the 90%, the 9% or the 1%?
Spend a decent chunk of time listening and ‘tuning in’ at the outset
Concentrate on what you’re best at from the beginning, you’ll stay motivated that way
Find your niche and do it well Collaboration and community are key
