Social Media for Business: Making Engagement Work for You
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Transcript of Social Media for Business: Making Engagement Work for You
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Social Media for BusinessMaking Engagement Work for You
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Maximizing Your Efforts
• Innovative and appropriate use of Social Media
• What it takes to nurture a successful media presence
• What works and what doesn’t
• How to maximize your time and investment in Social Media
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@NikkiSunstrum• B.S. in Political Science & M.A.
in Education
• Skilled in making dull things
interesting & teaching
complicated stuff in ways
everyone can understand
• Master manipulator of content
& small children
• Throws parades for fun
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It’s not just what, but how
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze
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Start SimpleTag, Mention, Share
Like, collaborate, comment
Support a common cause
Promote
Create a buzz
Decorate for season
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Innovative &Appropriate Use
• Know your audience
• Stick to what you
know
• Draw a connection
• Don’t spam
• 80-20 Rule
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Nurture SuccessStart with who you know
Identify Advocate
Create opportunities
for engagement
Shared stories
Recommendations
Reply!
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What works &What doesn’t…• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule
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Strategize• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media
• Update consumers about local events, extended store hours, price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and build your social posts accordingly.
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Rules of EngagementPolicy, Guidelines
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information
Defamatory or derogatory postings
Reinforce proper usage, activities, professionalism
No advertising