Social Media for Business

Friday 13th Marketing Seminar

Who am I?

• Marketing Director at Tonick Media– Publishers of Business Cornwall

• Co-Founder of Cornwall Social Media Café

• Lead Organiser of Cornwall Twestivals

• Background in sales, marketing and media

The Problems

• Fragmentation of the Media

• Noise / Information Overload

• Increased Customer Choice

Connecting with a

customer and holding

their attention has never

been more difficult.

One weeks’ worth of the

New York Times contains

more info than a person

came across in a lifetime

during the 18th century.

‘Accountant Cornwall’

250,000 Results

‘Holidays Cornwall’

5,500,000 Results

Finding a choice of

supplier has never

been more easy or

convenient.

What is Social Media?

• Creating connections between you & the customer

• Listening & Engaging

• Part of a wider sociological change

• More than technology

In the absence of

companies willing to

engage, customers

have taken matters

into their own hands.

It is now possible for

anyone to become a

publisher or media

owner in their own right.

Social Media Platforms

Blogs Social Networks

Micro-Blogs File Sharing Sites

Plus Many Many More...

Controlling our

marketing message has

become an impossibility.

At best we can seek to

manage it.

Not taking part in the

conversation or ignoring

it will not stop it taking

place.

Listening is the first step.

Listening...

• Mentions on the webGoogle Alertswww.google.com/alerts

• Mentions on TwitterTwitter Search www.twitter.com

Start thinking about how

you may use new

technology & changing

customer attitudes to

your benefit.

Start with your customer...

• What sites are they using?

• How are they using them?

• Is there any opportunity for your business to engage with them?

Some Statistics

• More than 300m active users• More than 150m log on every day• 27% are between 25-34 • 23% are between 35-49 • Fastest growing user group is 35+

Some Statistics

• 77% of active internet users read blogs• 133m+ blogs indexed by Technorati• Websites with blogs achieve 55% more traffic

Some Statistics

• 24m unique visitors

• The average age of a Twitter user is 31

• Only 16% of users under 25

Some Statistics

• 47m active users• Average earnings of £68,000pa• 46% are Decision Makers

Getting it right...

• Think about others who may have an important relationship with your business.

• What you would like to achieve?

• How you will measure the results?

Planning your approach

will come naturally when

you have a good

understanding of your

customer and objectives.

Your competitor may

have a Facebook page or

Twitter account - it

doesn’t mean it’s

right for your business!

Putting it all together...

• Think about your general approach first

• Have you allocated time and resources to your actions?

• Ensure your approach matches your wider company strategy.

Getting it right will lead to...

• Cost effective marketing

• Brand trust & credibility

• Increased customer loyalty

• Wider reach

• Insight into market opinion

• Improved collaboration

• Higher sales & profitability

We can help...

• Training

• Advice

• Mentoring

• Strategy & Planning

www.tonickmedia.com