Social media for business drake university
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SOCIAL MEDIA FOR BUSINESS DRAKE UNIVERSITY
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Transcript of Social media for business drake university
SOCIAL MEDIA FOR BUSINESS
DRAKE UNIVERSITY
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
HAVEWANTNEED
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.
DRAKE UNIVERSITY
SUCCESSSOCIAL MEDIA
DRAKE UNIVERSITY
SUCCESS≠
DRAKE UNIVERSITY
SUCCESS≠
DRAKE UNIVERSITY
SUCCESS≠
DRAKE UNIVERSITY
SUCCESS≠
DRAKE UNIVERSITY
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
Silos!
Dazed (and Confused)!
Decrease!
DRAKE UNIVERSITY
TRENDWe live in a post-website world
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1 IN 5One in every !ve page views happens on
Facebook.com
Web Social MediaBlog
Static DynamicDynamic
Information-driven
Relationship-drivenContent-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2011 Justin Wise
Web Social MediaBlog
Static DynamicDynamic
Information-driven
Relationship-drivenContent-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2011 Justin Wise
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Build awareness for your business with social media content
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Build your base to increase awareness
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Engaging the audience you’ve built with interaction and valuable content
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DRAKE UNIVERSITY
Landing page optimized for
conversions
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Drip marketing campaign which
sends 10-12 emails over the course
of 12 weeks
DRAKE UNIVERSITY
Also get monthly newsletter
highlighting some of the pro
jects I’m
doing
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+352%
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ALL FROM ONE LITTLE TWEET.
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SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Create a strategy for consistent engagement with your online audience
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Provide opportunities for your audience to commit to something.
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
CTA = WIIFM
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Mind your manners.
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Mind your manners.
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Create tasteful CTAs asking your audience to commit to something.
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
STU!
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
STU!
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
MORE STU!
DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLEKEY TAKEAWAY: Provide measurable value so your community can market for you.
