SOCIAL MEDIAFOR YOUR BUSINESS

PRESENTED BY

Mike Robinson

SOCIAL MEDIA

HISTORY

BEFORE THE INTERNET

WE WOULD GATHER TO

SHARE OUR PASSIONS

EARLY INTERNETWOULD INCLUDE

MESSAGE BOARDS

&CHAT ROOMS

NOW SOCIAL MEDIA

IS

THAT’S ALL VERY WELL

BUT HOW DO YOU MAKE SENSE

OF IT ALL AS A BUSINESS?

IN PARTICULAR WHY DO

BUSINESSES DO IT?

THE SHORT ANSWER IS BECAUSE IT

WORKSSO LET’S EXPLORE HOW AND WHY

STATINFO

THE REASON THEY DO IT IS BECAUSE…

WE HAVE REACHLIKE NEVER BEFORE

CONNECTWe have the ability to connect with more people than at any

time

BUT…(I HEAR YOU SAY)… QUIETLY UNDER YOUR BREATH

THEY WERE ALL BIG BUSINESSES

WITH BIG BRANDS AND BIG

BUDGETS?

THAT’S TRUE..SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE

• THEIR COMPANY IS MORE ACCESSIBLE

• SOCIAL MEDIA IS EXTENDING THEIR ONLINE PROFILE

• SOCIAL MEDIA IS HELPING THEM TO BUILD TRUST AND EXTEND BRAND

• THEY ARE GAINING INSIGHTS INTO THEIR CUSTOMER BEHAVIOURS

• THEY ARE IDENTIFYING POTENTIAL BRAND ADVOCATES

• THE ONLINE CONVERSATIONS ARE GOING TO HAPPEN ANYWAY, WHY NOT BE INVOLVED?

• THEY ARE BENEFITING ON THE SEARCH ENGINES

• THEY RECOGNISE THAT ONE INDIVIDUAL SAYING SOMETHING NICE IS THE EQUIVILENT OF WORD OF MOUTH ADVERTISING AND REFERRAL

• THE “HOLY GRAIL”…. BRAND ENDORSEMENT.

WE COULD ALL DO WITH SOME OF THAT… RIGHT?

A SLIGHT TANGENT…DO YOU KNOW WHAT YOUR

ONLINE AUTHORITY IS?

THESE GUYS DO..

THEY WANT TO CONNECT WITH INFLUENCE

1 / GETTING STARTED

1 / ESTABLISH GOALS

WRITE DOWNSPECIFIC GOALSAND OBJECTIVES

DO YOUR HOMEWORK

2 / LISTEN

2 / LISTEN

LEARN ABOUT YOUR AUDIENCE

WHO / WHAT / WHERE / HOW

3 / BUILD

3 / BUILD

CHOOSE YOUR SOCIAL MEDIA

CHANNELS WISELY

(THERE ARE MANY)

SET YOUR BASE

WWW

CORPORATE SITE / BLOGFACEBOOK PAGE ETC...

USE YOUR CHANNELS

WWW

270270 270

USE YOUR CHANNELS

WWW270270 270

TO ENGAGE & DRIVE TRAFFIC

4 / ENGAGE

4 / ENGAGE

BUT HOW?

ASK QUESTIONS

DON’T FORGETTO COMMENT! #SOCIAL WHAT

DO YOU THINK?

TAKE A LOOK& LET US KNOW...

...http://bit.ly/qq5Klb

LET’S LOOK AT SOME EXAMPLES

(THESE ARE NOT BIG BIG COMPANIES WITH BIG BIG BUDGETS)

Supports email campaigns

Fake Blog from L ‘Oreal

Tools to use

OK… LET’S BEGINTO WRAP THIS UP

The bits to take away

• It’s not about the hard sale.

• It’s definitely not magic beans…

• Take part, be positive, have fun..

• Focus on what you enjoy most or comes naturally.

• Take small steps and consider a regime.

• I have best practice guidelines for Facebook/Twitter/LinkedIn

ANY QUESTIONS?

(Don’t forget to connect)