Inbound vs. Outbound marketing

LinkedIn vs. Facebook: different cultures = different objectives

Time vs. $$ - it is free, but ...

Get Started

  Know your audience, be clear about your objective(s)

  Play with the tools yourself first (Be sure to check out learning Center, tutorials, FB about page)

  Check out groups in various applications and see what they are doing. Learn by emulating.

  Define the outcome and then pick the right tool for the job

  Start with measurement in mind.

Possible Objectives

  Corporate

  Customer relationship/customer service

  Brand reputation

  Event management

  Lead generation/ promotion/ sale

  PR

Strategy for any objective

  Connect / Create / Engage

Connect

  Build your connections strategically

Create

  CREATE CONTENT - Each post has the opportunity to either create content, or point to content

•  Link to your website or blog

•  Link to articles/white papers etc of value

•  Link to picture, videos, other

  FREQUENCY - to gain attention/momentum

  BE OF VALUE - in each of the above

Engage

  Post/Comment often

  Pose questions publicity to other members

  Answer queries

  The Secret sauce for all Social Media is in the engagement. The more you connect, the more will come back to you.

LinkEDIN •  WHAT CAN YOU DO?

  HOMEPAGE - USE IT

  PROFILE - IMPORTANCE, BUILD IN KEYWORDS

  COMPANY PAGES - PROFILE AND SEARCH

  BUILD AND MAINTAIN A MEANINGFUL NETWORK

  JOIN GROUPS/ ADVERTISING

  ASK/ANSWER QUESTIONS

  REQUEST RECOMMENDATIONS/ PROVIDE THEM TOO.

LI: create and optimize your Personal Profile

•  Headline •  Be specific about your location and industry •  Use headline to attract visitors including SE •  real time updates •  Similar to Twitter -update frequently w/ value/thought leadership

•  network updates •  will show up in your connections •  Use headline to attract visitors including SE

•  Add your “online places”: websites, blogs etc.

FB: Getting started Biz vs. personal

  Start by building a personal profile or not.

  Set your company profile/ settings /

  Make sure you have 2 admins

  Add FB page to your promotions

  Start discussions

  Update frequently/ add events/ post videos/ photos

SOCIAL MEDIA •  How frequently is frequently?

•  • Every day. Not a single day should go by in which you donʼt:

•  – put up a blog post or start a dialogue on a relevant social media

•  – contribute relevant content (yours or anotherʼs) via social nets

•  – pitch a new idea to a blogger

•  – analyze your website traffic & tweak your SEO

•  – attend an event and broadcast content from venue

new social media

  On Tuesday, February 9th, Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.

THANK YOU Erica Bell

West Virginia School of Osteopathic Medicine Marketing & Communication Designer and

Coordinator