Social Media for Business. 2012: Back to Basics
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Transcript of Social Media for Business. 2012: Back to Basics
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BACK TO
BASICS
By Vanessa Vakirtzi
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There are OVER 4.5 million
Internet Users in Greece
Over 3 million of them, are active
Facebook users
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Creating
apps that
will get
awards
Dealing with the
‘trend’ of social media
Finding the newest technology
Creating traffic, hitting Fan targets
Proving you are a social
media guru !
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And relationships are formed through…
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COMMUNICATION
CONVERSATION
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Conversation is not about
numbers
Conversation is about
relationships
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One to One offline conversations
Public And ‘Social’ Conversations
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HOW WE INTERACT
HOW WE RECOMMEND
HOW WE SHARE
HOW WE ENGAGE
HOW WE COMMUNICATE
THIS CHANGES…
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Social Media Conversation=
Word of mouth
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SO WHAT ARE YOU WAITING FOR ?WE ARE WAITING FOR YOU TO TRIGGER US
WE ARE
WAITING TO
SHARE YOU TO
OUR FRIENDS
CONVERSATIONS
ARE HAPPENING
RIGHT NOW…
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ENTER EXISTING
CONVERSATIONS
INFLUENCE
EXISTING
CONVERSATIONS
TRIGGER NEW
CONVERSATIONS
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READY ?No..Youre still
missing something
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ITS ABOUT LOVE
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Why you need to love social
media…
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IT IS NOT ABOUT
WHO SHOUTS THE
LOUDEST
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It is not rocket science Or the Holy grail
…but its pretty close
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It is NOT just another marketing tool
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It kind of is ALL about Facebook…
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It forces you to be better
And look further
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Now you are ready for the
beginning of a beautiful friendship
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What you need to know to
make it work
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WHERE DO
YOU WANT
TO GO ?
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DRIVE TO
STORE
RESEARCH TOOL
BRAND
MARKETING
ONLINE SALES
ESTABLISH
LEADERSHIP
PROMOTIONS
RECRUITMENT
CUSTOMER
SUPPORT
TRAFFIC TO
SITE/BLOG REPUTATION
MANAGEMENT
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What do you have to offer ?
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ADVICE
EDUCATION
EXPERTISE
A ‘CAUSE’
RELATED MESSAGE
YOURSELF
EVENTS /
OCCASIONS
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RESOURCES ?
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SELECT YOUR
CHANNELS
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B2CPages for brands
B2B
Neighbourhood of your customers
Mechanisms are marketing toolsControllable yet intimateMEASURABLE
Networking and awareness
Generates leads and databases
It can be your only online property
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Build
Sustain
Engage
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Building a ‘fanbase’
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Simple searchProvide incentive/reason why
Run some very targeted FB or Linked in Ads
Links from all other properties (on and offline)
Spread the word
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Invite them into your conversation
And become a part of theirs
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Contentis everything !
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User your expertise
Be creative
Give content that interests them
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Information about you
Link to other properties
Use your Human touch
Be visualAsk and listen
Engage in DIALOGUE
Create Applications
Create databases
Provide exclusives and incentives
User generated content
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Keep it Going
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Measure & Optimise
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Know your brand
ambassadors
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Promote Loyalty
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And last but not least
Don’t forget to
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Thank You
By Vanessa Vakirtzi