Social Media For Business 2011 presented by Heidi Otway, Director of PR and Social Media,...
40
Using Social Media for Business Heidi Otway, APR Director of PR and Social Media
-
Upload
heidi-otway -
Category
Business
-
view
381 -
download
0
description
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
Transcript of Social Media For Business 2011 presented by Heidi Otway, Director of PR and Social Media,...
Using Social Media for Business
Heidi Otway, APR Director of PR and Social Media
SalterMitchell won the 2010 Dick Pope
All Florida Grand Image Award from the
Florida Public Relations Association
Clients
About Salter>Mitchell
The Social Media Landscape
750 million active users 50% of users login everyday…
People spend over 700 billion minutes per month on Facebook
One of the fastest growing demographic is those 35+
Average user has 130 friends 100 million people access Facebook from
mobile devices
Facebook is one of the most responsive networking tools on
Internet…
Businesses can use Facebook to…
Share useful information
that can lead to positive
feedback.
Provide customers with a place to connect with your brand and get timely information.
Promote Events allowing customers to RSVP and share the event on their
FB wall.
Ask questions to generate
responses and feedback.
Build Brand Ambassadors!
Reflect your brand on your
page
Connect with customers/fans
Welcome fans and non/fans
Add a custom
application
Start a conversation
by asking questions or
seeking feedback
Targeted advertising
Promote Your Facebook Fan Page
Website E-blasts E-mail signature Newsletters Printed Materials Signage Other Social Media Pages
Evaluate Your Page
www.Facebook.com/Insights
LinkedIn has over 100 million members in over 200 countries
A new member joins LinkedIn approximately every second
About half of LinkedIn members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn
members
Twitter has more than 200 million registered users
Nearly 100 million tweets are written per day
It gets 300,000 new users a day
There are more women on Twitter than men
Nearly 40% of active users Tweet from a mobile phone
Twitters search engine gets 600 million queries a day
More than 30% of users follow a brand
value, visibility, relevance,
relationships,
social capital, community,
ideas, trust, research, networking,
customer service, traffic, news, sales
Navigating Twitter…
Reply (@) – If you are using Twitter on the Web and you want to reply to someone,
simply type @ and then their name, then type the reply. The Tweet will be public and displayed on the Twitter feed.
DM (D) – Want to send a private Tweet? Direct messages are not viewed on the
Twitter feed. Retweet (RT)
– This is like forwarding an email and giving the original person credit for it. If someone tweets something that interests you and you feel it would interest your readers, you retweet it for your readers.
Hashtag (#) – Enable easy categorization of tweets for effective future searching.
Campaign Hashtag (#) – Use #keywords when commenting about your company or brand or
industry
Twitter Outreach…
Monitor and analyze conversations What are people saying about your business or industry?
Is it good or bad? Do they want to know more?
Post information about your brand, business, industry? Share links, data, events and resources with your followers.
Don’t forget to follow local citizens, local elected officials, related businesses and industry leaders – they will follow you back Twitter is an innovative way to share news and deliver your
message about your brand, product or service with interested audiences
Big Brand Twitter Tip – Be Human
Big Brand Twitter Tip – Offer Deals
Big Brand Tip – Be responsive
Big Brand Tip – Have fun
Big Brand Tip – Host a chat
Mobile Apps for Twitter…
What they do: Businesses can establish their physical location on social sharing sites; encourage Check-ins to secure deals. Why they matter: Check-ins can be posted to a user’s Twitter feed; Deals can be used to encourage trial, reward loyalty and offer viral exposure. Top Apps: foursquare, Yelp!, Gowalla
Find an Audience on Twitter
Twellow.com
Measure Your Tweets…
TweetReach.com Calculates how many people have seen something you’ve shared on Twitter.
People are watching 2 billion videos a day on YouTube
Hundreds of thousands of videos are uploaded daily Every minute, 24 hours
of video is uploaded on YouTube
Fifty-one percent of our users go to YouTube weekly or more often
More than 50% of 18-34 year-olds share videos often with friends and colleagues
Get Social…
Ask yourself some questions first…
What do you want to achieve? Who is your audience Where are they online? What are they saying? What is your offer and is it unique/relevant? How can you contribute? What resources/time are you willing to invest? How will you interrupt, interact and engage?
Social Media Resources
Mashable.com
OpenForum.com
Online.WJS.com
FastCompany.com
Alltop.com
Contact
Twitter: www.twitter.com/heidiotway
LinkedIn: www.linkedin.com/in/heidotway
Facebook: www.facebook.com/heidiotway
Email: [email protected]
