Social Media for Builders and Contractors

Presented by Karen Emanuelson www.ReciprocateLLC.com

Social Media

One Key to Success

Make Your Own Door

www.ReciprocateLLC.com

My Story

Karen Emanuelson – 30+ years of marketing experience

– Own Reciprocate LLC, a Marketing Solutions Firm• Develop and Implement Traditional and Online Marketing

Strategies• Provide Custom Social Media Training

• Partner with Industry, Technical and Skilled Specialists– Web Developers SEO

– Videographers Social Media Managers

– Free newsletters with online marketing updates and tips


Website

Keywords

SEO

Social Media

Email Marketing

Blogging

Directory Listings

Review Sites

Online PR

SEM

Online and Mobile

Marketing Social Media


Your Website

The Importance of Keywords & Search


Google Ranking


Keys to Social Media Success


Social media isa means to an end,

not an end itself


How will you deliver your message?


• Professional, B2B• Individual AND Company profiles• Include professional headshot• Connect to known individuals• Update status – strictly business

• Casual, some B2B• Business page• Add Friends; “Like” businesses• More conversational

• Casual, 140 characters, B2B• Individual OR Company profile • Tweets are broadcasts• Can send Direct Messages• Good platform for sharing links & “listening”

• Casual, some B2B• Subscribe to “channels”• Comment & share videos• #2 search engine after Google

4 to compare



What About


Visual Sharing


Pinterest Stats• 3rd most popular social network

- behind Facebook and Twitter• Largest demographic:

women 25-44• Top interests in the U.S.:

crafts, gifts, hobbies/leisure, interior design, fashion designers/collections

There is one “MUST”

social media networkfor every business


Why LinkedIn?


175+ million members– All looking for networking– Networking with people they

• Know• Like• Trust

The Power of Connections


Keep Current – Trends and Technologies


By 2013, more consumers will access

the web from mobile devices than desktop or laptop

computers

70% of daily mobile internet users

use social media

Mobile and Social Media


As of September 2012, 85% of American adults have a cell

phone and 45% have a smartphone.

QR Codes



4 ways to use social media

1. Brand buildingto enhance reach and reputation

2. Networking and relationship-buildingwith potential clients, current clients, colleagues

3. Showcase your work

4. Outreach to and interactionwith the public i.e. local residents affected by projects


Social Media in the Construction Industry

% of construction and landscape design offices using social media

17%The Society for Marketing Professional Services , August 2011 study

The Cost of Free


• Time– Initial research– Setting up profiles– Ongoing updates

• Effort– Creative, informational updates

• Commitment– Ongoing, not one time

Most social media networks are “free”


Do you need an Online Marketing Specialist?

• Knowing what NOT to do saves time and money• Help integrate social media into your comprehensive

marketing plan• Develop an Internet Marketing Strategy using best practices

• Leverage the power of online marketing• Social Media – Mobile – Email – Paid Advertising

• Properly set up and optimize profiles• Mistakes can be tragic

• Keep up to date on constant changes


What to expectRed Flags

• Talk in gibberish or use lots of buzz words• Guarantees

– Results– Google Ranking– Number of connections or followers

especially if they are within a short period of time

• Instant quote before listeningwww.ReciprocateLLC.com

Key Takeaways• The Importance of Keywords and Search

• How to find your “Sweet Spot” and the best social network

• Compared networks

• THE one best social network for everyone

• QR codes and mobile’s impact on social media

• 4 ways to use social media

• The cost of “free”

• Social media “expert” red flags


Karen Emanuelson

[email protected]

850.325.0335

Facebook.com/ReciprocateLLC

LinkedIn.com/in/karenemanuelson

Twitter @kareneman


Social Media for Builders and Contractors

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