Social Media for Beginners: Connect with Yale & Yale alumni!

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Social Media for Beginners: Connect with Yale & Yale alumni! Pick 1 of the top social networks If you’re new to social media, the top three social media platforms to consider in order to receive (and post) great content about Yale are Twitter, Instagram and Facebook. Instagram and Facebook are the easiest to use. Twitter has a slight learning curve but once you’re on board it’s fast to use and is the best way to interact during live events. TWITTER – use on a computer and/or an app on a smartphone INSTAGRAM – can only post photos from a smartphone, but can view your account on a computer FACEBOOK – use on a computer and/or an app on a smartphone The first 4 steps: (regardless of platform) 1. Sign up: www.facebook.com , www.twitter.com , or download the Instagram app to your smartphone and follow instructions. 2. Find people and organizations to follow a. Facebook: Yale University, Yale Alumni Social Media b. Twitter: @Yale or @Yale_Alumni, and click on who they “follow” to get ideas of others you’d like to follow c. Instagram: Yale or YaleAlumni, and click on who they “follow” to get ideas of others you’d like to follow 3. Post some sample posts. It’s fine to just say “Hello, just joining Twitter” Or “Excited to make my first post on Facebook” 4. Acquaint yourself with hashtags: a. Hashtags began on Twitter and Instagram and work best there, but they are starting to be used in Facebook. Putting the # symbol at the start of a word or phrase makes it a link. You can enter a hashtag, such as #YaleAlumni, in the search field on Twitter or Instagram and it will display all posts “tagged” with that hashtag. This is the way to follow breaking news, or to see what people are sharing during special events like #YaleReunion.

Transcript of Social Media for Beginners: Connect with Yale & Yale alumni!

Page 1: Social Media for Beginners: Connect with Yale & Yale alumni!

Social  Media  for  Beginners:  Connect  with  Yale  &  Yale  alumni!  

   

 

Pick  1  of  the  top  social  networks  If  you’re  new  to  social  media,  the  top  three  social  media  platforms  to  consider  in  order  to  receive  (and  post)  great  content  about  Yale  are  Twitter,  Instagram  and  Facebook.    Instagram  and  Facebook  are  the  easiest  to  use.  Twitter  has  a  slight  learning  curve  but  once  you’re  on  board  it’s  fast  to  use  and  is  the  best  way  to  interact  during  live  events.    TWITTER  –  use  on  a  computer  and/or  an  app  on  a  smartphone    INSTAGRAM  –  can  only  post  photos  from  a  smartphone,  but  can  view  your  account  on  a  computer    FACEBOOK  –  use  on  a  computer  and/or  an  app  on  a  smartphone        

The  first  4  steps:  (regardless  of  platform)    

1. Sign  up:  www.facebook.com  ,    www.twitter.com  ,  or  download  the  Instagram  app  to  your  smartphone  and  follow  instructions.  

2. Find  people  and  organizations  to  follow  a. Facebook:    Yale  University,  Yale  Alumni  Social  Media  b. Twitter:  @Yale  or  @Yale_Alumni,  and  click  on  who  they  “follow”  to  get  ideas  of  others  

you’d  like  to  follow  c. Instagram:    Yale  or  YaleAlumni,  and  click  on  who  they  “follow”  to  get  ideas  of  others  you’d  

like  to  follow  3. Post  some  sample  posts.    It’s  fine  to  just  say  “Hello,  just  joining  Twitter”    Or    “Excited  to  make  my  

first  post  on  Facebook”  4. Acquaint  yourself  with  hashtags:  

a. Hashtags  began  on  Twitter  and  Instagram  and  work  best  there,  but  they  are  starting  to  be  used  in  Facebook.    Putting  the  #  symbol    at  the  start  of  a  word  or  phrase  makes  it  a  link.  You  can  enter  a  hashtag,  such  as  #YaleAlumni,  in  the  search  field  on  Twitter  or  Instagram  and  it  will  display  all  posts  “tagged”  with  that  hashtag.  This  is  the  way  to  follow  breaking  news,  or  to  see  what  people  are  sharing  during  special  events  like  #YaleReunion.  

     

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For  further  information:  *  The  “help”  sections  in  Twitter  and  Facebook  are  very  well  written.  You  can  search  in  Google  for  “beginner  guide  to____”  to  get  links  to  lots  of  articles  and  tips.    *  A  great  archive  of  short  lessons  about  the  spirit  of  Twitter  and  the  technical  how-­‐to’s:  http://twitbootcamp.tumblr.com/archivedlessons    *  New  York  Times  article  about  hashtags,  from  Nov  2012:  http://www.nytimes.com/2012/11/04/magazine/in-­‐praise-­‐of-­‐the-­‐hashtag.html    *  Beginner’s  Guide  to  the  Hashtag,  via  Mashable:  http://mashable.com/2013/10/08/what-­‐is-­‐hashtag/?utm_cid=mash-­‐prod-­‐email-­‐velocity-­‐alert&utm_emailalert=viral&utm_source=newsletter&utm_medium=email&utm_campaign=velocity    *  ‘Twitter  Is  My  Co-­‐Pilot’  by  Dan  Frommer  on  WHY  to  use  Twitter:  http://www.splatf.com/2013/04/twitter-­‐copilot/      

Follow  @Yale_Alumni  on  Twitter!         Follow  @Yale  on  Instagram!