Social Media for Attorneys by Phil Sasso
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Social Media for Attorneys Are you Twittering away your time? Presented December 2012 at the NAELA Illinois Unprogram
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Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com). The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter. More resources at philsasso.com/naela
Transcript of Social Media for Attorneys by Phil Sasso
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Social Media for Attorneys
Are you Twittering away your time?
Presented December 2012 at the NAELA Illinois Unprogram
What is Social Media?
Wikipedia: A group of Internet-based applications that allow the creation and exchange of user-generated content. -Kaplan/Haenlien
Six of the top 10 most trafficked Non-Search sites are Social Media.
Source: Alexa.com, Nov 2012
GoogleFacebookYouTubeYahoo!AmazoneBayWikipediaCraigslist
TwitterWindows LiveLinkedInGoBlogspotBingPinterestMSN
Social Media Sub-Categories
Social NetworkingFacebookGoogle+LinkedIn
BloggingBlogger/BlogspotWordpress
MicrobloggingTwitterTumblr
Social BookmarkingPinterestDiggStumbleUponRedditdel.icio.us
Media SharingYouTubeVimeoFlickrInstagram
Have A Social Media Plan
A trip without a roadmap is a joyride.
Define your objectivesOutline a strategyDetermine your tacticsHave a written policyFocus on select mediaAssign social media rolesMeasure & regroup often
Social Networking
Building relationships online
Separate You from You
Personal
Professional
Why?
Dont post if youre:
Under the influenceFeeling emotionalOverly tiredCant be constructiveArent sure you should
Think Twice Before Posting
Connecting With LinkedIn
Keep In TouchMake New ConnectionsRenew Old ConnectionsJoin Existing GroupsLinkedIn AnswersCreate Your Own Group
Building a LinkedIn Presence
Professional photoWell-written bioStyle reflects personalityWatch who you link toUse a personal inviteGet to know the toolsPost often, but not too often dont be boorish
Content Marketing
Sharing your ideas and insights
Blogging Basics
Have a focusKeep it shortVisuals helpBe shareable (AddThis)Approve ALL commentsTrack hits
Generating + Posting Content
Draw from experienceFlag news + other blogsKeep an idea file(Evernote is helpful)Think seriesAsk for Qs + topic ideasUse management tools(i.e. Constant Contact, Hootsuite or Tweetdeck)
Adding Twitter in the Mix
Use as a supplementTweet blog postsUse a URL shorter(tinyurl.com, bit.ly, ow.ly) Tweet from LinkedIn to reach your network - if appropriate
Phil Sasso
philsasso.com/naela
Who Is Phil Sasso?
President Sasso Marketing, Inc. Business writer (95+ articles)Former Adjunct Faculty & Interim Director Weekend Program at Triton CollegeBuilt the NAELA-IL.org and several other Chicago-area professional association websites
