Social Media for Artistic PeopleThe basics for marketing yourself online.

By Tim Vahsholtz

Available on slideshare.net

Social Media for Artistic PeopleThe basics for marketing yourself online.

By Tim Vahsholtz

Pencil artist TV Producer, Production Sound Engineer Marketing Background Photographer programmer, designer

Media and Marketing

Social Media:1. Quick to start

2. Doesn’t cost much

3. Instant Interactivity

4. Easier to find you in search engines

5. First mover advantage

Hubspot.com

The Short List:

• Email account

• Facebook

• Website

• Twitter

• Linked In

The Short List:

Tie as many of these together as possible:

tim@shutterthat.com

Facebook.com/shutterthat

Shutterthat.com

Twitter.com/shutterthat

Email account

• Email• Calendar• Documents• Photos (Picasa)• Google +

• Create Profile• Add Friends• Create Artist Page• Add photos• Add Content

• Your Profile is not your Page

• People send you a “Friend Request”

• People “LIKE” your Page

• Profiles are more personal.

• Pages are more focused on business.

Pages:

• Allow anyone to click “like” at anytime, without being your friend first.• Allow you to create events, i.e., this marketing workshop.• Allow you to keep your personal life to your profile.• Have no restrictions on number of followers. • Allow others to administrate the page and add or change content.• Anyone can suggest your page to their

friends.

• Groups• Usernames

Website

Website

• Domain• Hosting• Layout

Website

• Your initial involvement• How often you want to, or are able to, update• Your budget

Thing to consider:

Website: DIY

• WIX• web.com• blogspot.com

Website: DIY

• FREE or low cost

• Domain name limited

• Limited customization

• Most are not mobile friendly

Wordpress.org

Wordpress:

• More customization• Easy to update content• Customizable theme• Multiple Plugins• Mobile layout / themes

Content

THE PYRAMID OF CONTENT

Website:

Your portal of everything about you and your art.

Facebook:

A more recent representation.

Twitter:

What is happening right now.

Twitter is a 140 character or less statement, invitation, promotion, or referral.

Anyone can follow you on Twitter.

Twitter is public.

Twitter is immediate.

Twitter can be long lasting!

You can follow a group or stream by knowing the #hashtag.

#followfriday

#musicmonday

#arwx

Twitter is a great way to build a fanbase outside your area.

Content

• Bio, contact info• Photos of your work• How to articles

Content

The key to success is to add relevant content and keep that content updated.

Other sites and resources:

• Photo sites like Flickr or Picasa

• Linked In

• Esty

Flickr:

• Photo sharing site

• Tag and link your photos to bring traffic to your website and boost your Google ranking.

Linked In

• Networking site

• Focuses more on professional relationships and connections.

Social Media for Artistic PeopleThe basics for marketing yourself online.

By Tim Vahsholtz

Photography Website Design Media Production, video, audio and print Facebook / Social sites set up and maintenance

$25 off any service or project