Social Media For AOLS Webinar€¦ · Social Media is not everyone’s cup of tea It’s more than...
Transcript of Social Media For AOLS Webinar€¦ · Social Media is not everyone’s cup of tea It’s more than...
Social Media For AOLS
WebinarBrought to you by AOLD & Nigel Esmond D’souza
Overview
Introduction to Social Media
Facebook for business
Twitter for business
LinkedIn for business
Case Studies
Questions
After this webinar you should be able to:
1. Define what social media is
2. Relate how past marketing principles have present applications
3. Determine if social media is right for your brand or your organization’s brand
4. Cite examples of who is currently doing social media well
What is Social Media?
News redefined
Business Uses for Social Media
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Thought Leadership
7. Customer acquisition
Remember
Social media is a complimentary medium to your overall marketing strategy
If your product sucks, social media wont fix it
if your customer service sucks, social media can help
If your repeat business sucks, social media can help
If your company’s word of mouth sucks, social media can help
Social Past
Communicating though common interests
Identifying Need
Branding Presence
Sales / Relationship Building
Past Communcation
Dated ways of communication:
Telephone
In Person Meeting
All have barriers
Time delay
Permissions
Physical Presence Needed
Types of Content
Varied
Human
Frequent/Consistent
Re-shareable
Timely
Credible
Inclusive
Successful posts are:
Short: Posts between 100 and 250 characters get about 60% more likes,
comments and shares
Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more
engagement respectively
Optimized: Page Insights help you learn things such as what times people
engage most with your content so you can post during those hours
How to: write quality posts
Make sure your posts are relevant to your audience and business Be
succinct, friendly and conversational
Share photos and videos because they tend to be more engaging
Ask questions or seek input
Give access to exclusive information and specials
Be timely by posting about current events, holidays or news
What is Twitter?
140 characters in length
What are your doing now?
@ Reply
“DMs”
Retweeting
Hashtags
Why is Twitter important?
It’s the place where news often breaks
Established itself as the main source of live update information
“Trending”
Search Engine Optimization
Why LinkedIn?
90% of professionals use social media to get access to thought leadership &
information they couldn’t get elsewhere.
3 out of 4 professionals rely either lightly or heavily on professional networks
to support business decisions.
81% of LinkedIn members prefer to have separate social networks for their
personal and professional lives.
4 easy steps to build an audience
Invite your family, friends and coworkers first
Reach out to people through existing means of communication – email, phone,
in person etc
Mention your company pages across your website and other channels
Add LinkedIn/Facebook/Twitter follow links to website & emails
Who is doing it well
Twitter:
@Polaris_Survey
CanadianGIS
SeriousSurveyor
https://twitter.com/BCLandSurveyors
Facebook:
https://www.facebook.com/TrimbleCorporate/timeline
https://www.facebook.com/ge0mattix
https://www.linkedin.com/groups/4083207
Social Media is not everyone’s cup of tea
It’s more than just setting up a Facebook or Twitter page.
It’s about strategically building your brand online.
Generating real, meaningful traffic.
Amplifying your brand beyond your circles utilizing the ripple effect.
It’s about engagement.
It’s about “Listen First. Sell Later.”
Devise a strategy. Plan your campaign.
Hire Social Media Consultants to strategize, plan and manage your campaign
to further show you ROI.