Social Media for AmeriCorps Job Seekers
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Your Marketing Gal Copyright 2011 1
Social Media for Tech Savvy Job Seekers
Jo Guerra [email protected]
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About Me
Marketing & Social Media Specialist, Speaker & Trainer
Have two small business Meetups Started first business as an importer Take lots of classes from business to fun -
including film acting and photography Love healthy cooking and working out
Your Marketing Gal Copyright 2011 2
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Preview
What is Your Story
You the Brand Do it Right Connections Twitter Facebook
LinkedIn YouTube &
Video Meetups Social Media
Campaign Posting Plan
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What is Your Story?
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Share your stories at: http://americorpsalums.wordpress.com
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Your Marketing Gal Copyright 2011 5
Use a professional headshot
Ability to expand prospective company’s brand
Search value Connections
You’re THE Brand
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Make Your Grandmother, Grandfather, Father, etc., Proud
Your Marketing Gal Copyright 2011 6
Assume everything you post is
public. http://www.microsoft.com/showcase/en/us/details/96179773-76fc-407f-b945-ae828f872ba7
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Hire Me Website
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hey mike spto plu abt going oul tam
tgif bc iao sutm tafn 10x
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Someday…
NANA…
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It’s Not ME-Media It’s Social Media
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ShareHow to Look Like an Expert
Look up www.Google.com/alerts to find content Look at www.Alltop.com or popurls.com for
trending topics Subscribe to newsletters
Post tips Share links to articles related to
your prospective field Share pictures Share quotes
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Make People You Meet Feel Like Rock Stars
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Interact and ask questions
Network – get to know people
Create brand awareness
Build trust & community
Find partners
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Your Connections Invite people to
connect Never know who
knows someone you need to know
Important - when sending invitations, tell them how you know them
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300 to 500 jobs tweeted/minute (duplicates) Use hashtags and search Follow @tweetajob & other job posting
services http://tweetajob.com (post bio) Follow prospective companies Use search: http://search.twitter.com Monday 8-9pm join #jobhuntchat @americorps @AmeriCorpsWeek
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Your Marketing Gal Copyright 2011 14
Scan your wall – you never know Like companies you want to work
forTemporary agencies, large
corporations, etc. Add “friends” you meet
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LinkedIn Your profile - think sales, marketing, problem
solving New status update twice/week or daily Include title (looking for), designations, job
seeker in “Professional Headline” Use keywords for “Specialties” Add applications to add more interest Claim your vanity URL – your name
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Be the Next YouTube Job Seeker Star
Get creative Great Search
Engine Optimization (SEO) capabilities
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Join Meetup.com
There’s a group for thatBusiness, personal interests,
chambers, etc.Attend meetings – fill out
profile(s)
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Your Marketing Gal Copyright 2011 18
http://www.youtube.com/watch?v=XI1zhuNo_nA
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Social Media (Business) Posting Plan Blogging – as often as possible to once a week
LinkedIn – once a day or twice a week Facebook – varies about five times a day Twitter – 10 times a day
Use tools – Ping.fm, Hootsuite
http://windmillnetworking.com/2010/05/27/how-often-should-you-update-your-social-media-status/
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According to Windmill Networking.
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Your Marketing Gal Copyright 2011 20
Summary
Your Story You’re the Brand Do it Right Connections Twitter Facebook
LinkedIn YouTube &
Video Meetups Social Media
Campaign Posting Plan
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Inspirational Quotes
Anyone who has never made a mistake has never tried anything new. - Albert Einstein
"Imagination is more important than Intelligence" - Albert Einstein
"Life`s challenges are not supposed to paralyze you. They are supposed to help you discover who you are." -Bernice Johnson-Reagon
Every day is a gift~ Open it!
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Thank you!
Jo GuerraYourMarketingGal.com PO Box 370732Denver, CO 80237
[email protected] 303.632.2928
facebook.com/joguerra
facebook.com/yourmarketinggal
twitter.com/joguerra
linkedin.com/in/joguerra
Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club
LinkedIn Group: Linkd.in/DenverBiz
Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs
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Please connect with me.