International Centre for Integrated Mountain Development

Kathmandu, Nepal

Social Media for

Youth Advocacy

Utsav Maden, umaden@icimod.org

Do You Know Social?

Social networks icons courtesy

www.komodomedia.com.

History of Social Networks

• social networking sites extended as a tool to

connect family and friends,

• has evolved into an effective knowledge

sharing tool exclusively used by private and

non-private organisations

• Used as a platform to

– communicate their interests,

– engage with their clients/stakeholders, promote

and market products, and

– increase visibility to a global audience.

What is Social Media?

• "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. (Kaplan & &Haenlein 2010)

• “Social media is using the Internet to collaborate, share information, and have a conversation about ideas, and causes we care about, powered by web based tools.” – [We Media]

• Social Media is for communitainment (Community, Communication and Entertainment)

Photo: Flickr/LizaWasHere

Why social media? • connecting and building

relationships with other people via social networks;

• collaborating and doing things with other people;

• creating and sharing content; and

• finding, using, organizing and reusing content.

• 62% of adults worldwide now use social media

• Brazil has the highest online friends while Japan has the lowest.

FAO 2009

• Facebook, LinkedIn,

Twitter, Google+,

Myspace, pinterest

among many others.

• 6° of separation??

• See connections that are

hidden in the real world

• Your very own profiles and

now Vanity URLs

• LinkedIn - Resume 2.0,

get references on your

online resume (professional

networking)

– 75 million registered users

Wikipedia

Social Networks

Facebook • An audience of over 900 million

users.

• Pitch ideas, post updates or share multimedia related to projects

• Public profiles and/or a private group for niche work

• Facebook pages and groups

• Causes, events, pages

• UNEP and U, ICIMOD, SEN

• www.facebook.com/nonprofits

Why Twitter? • Web 2.0 version of IM (Instant Messaging)

• It's free, highly mobile, very personal and very

quick.

• This is where the conversation is!

• Hashtags # allow trending topics

• Connections

• Awareness

• Opportunity

• Notable non profits/advocacy groups on

Twitter - Greenpeace, President Obama, World Food

Programme, UNEP

Photo: Practika

YouTube

• A video sharing/hosting service

• 106.7 million unique visitors per month

• 2nd most used search engine in the world

• Who’s in it?

– Adovacy groups (PETA, Greenpeace)

– Universities (lectures available under open courseware)

– Multilateral orgs.(ICIMOD, UNEP, FAO)

• Similar websites: Vimeo, Blinkx, Blip.tv, BlogTV, Brainpop,

• Youtube for Scientists (SciVee.tv)

Del.icio.us • Manage, tag, annotate and share

bookmarks

• Collaborative tagging

• Supports folksonomies

• Possible tags for this event?

• Social media, Learning, Tools, Introduction,

youth, networks, training, advocacy

• Similar collaborative bookmarking sites –

Digg, Stumbleupon, Reddit

• Zotero, Mendeley, Researchgate

Photo: Flickr/Beth Kanter

Flickr

• More than 5 billion images

• Your very own photo montage

• Sets, galleries and contacts

• Communities –groups

• Licensing your content?

• Similar services – Picasa, Panoramio, Twitpic,

Photobucket, Webshots, instagram

• 500 million photos and that about 4.5 million

new photos were uploaded per day on

instagr.am

Collaborative editing

• Wiki – Hawaiian for quick

• Allows multiple editors

• Retains versions

• Wikipedia - World’s biggest

collaborative encyclopedia

• Wiki farms – your very own wiki

(PBspaces, Wikispaces, Wikia)

Blogging, Microblogging, lite-

blogging • Maintaining a diary online

• Writing about things that make you

tick –your experiences and your

impressions

• Connect with people with similar

interests

• Reuse/share content

• Contribute/collaborate to a network

• Report live from an event (such as

this one???)

Wordpress

Blogger

Networked

Blogs

Twitter

Posterous

Tumblr

Typepad

Social media for advocacy • the first "international

flash mob"

• March 22, 2008. Over 25

cities around the globe

• the world's largest flash

mob to date; random

people in their pjs

orchestrated a pillow

fight on the streets

• 350.org

"international flash mob”/ Wikipedia

Photo: Flickr/Prinzaffiro

Crowdsourcing

• Crowdsourcing is a process that involves

outsourcing tasks to a distributed group of

people

• Research and Development (project Surya)

• Brainstorming Tasks

• Design Tasks

• Knowledge Tasks

• Promotional Tasks

• Testing Tasks

www.crowdsourcing-blog.org/

Crowdfunding

• A collective cooperation, attention and trust

by people who network and pool their money

together, usually via the INTERNET, in order

to support efforts initiated by other people or

organizations.

•

venturebeat.com

• Kickstarter, IndieGoGo, GoFundMe, ChipIn, RocketHub and loads more!!

• Wujudkan.com (Indonesia)???

Problems • Access

• Publicity Vs privacy

• Security (Phishing, Click jacking, XSS)

• Everybody’s doing it and everybody’s an expert

• Crowdvoiced- Experts get lost in the crowd.

• Intellectual property issues

• Misunderstood

Photo:Flickr/ikmick

What can we do?

• Tweet, blog, contribute, collaborate!!

• twitter.com/apmnicimod

• twitter.com/apygf

• #apyf2012

• http://www.twitterwall.me/apyf2012

.

Further reading • D.M. Boyd, N.B. Elliso, Social Network Sites: Definition, History and Scholarship (http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html)

• Electronic Frontier Foundation, “Privacy” (http://www.eff.org/issues/privacy)

• Facebook. (2010). Retrieved 09 19, 2010, from Crunchbase.com: http://www.crunchbase.com/company/facebook

• G. McGovern, Expert or Amateur? Both (http://www.cmswire.com/cms/web-content/expert-or-amateur-both-002534.php)

• HAPPE, R. (2010, 3 17). Differentiating Between Social Media and Community Management. Retrieved 09 19, 2010, from community-

roundtable.com: http://community-roundtable.com/2010/03/differentiating-between-social-media-and-community-management

• Hanson, M. (2009, 12 8). Is Social Media worth your time? Retrieved 9 19, 2010, from Harvard Business Review:

http://blogs.hbr.org/cs/2009/12/is_social_media_worth_your_tim.html

• IMARK. (2009). IMARK – Web 2.0 and Social Media for Development. IMARK – Web 2.0 and Social Media for Development. FAO.

• J. Stoddart, PrivacyComm - Office of the Privacy Commissioner of Canada. “Video: Privacy and Social Networks”

(http://www.youtube.com/watch?v=X7gWEgHeXcA)

• J. Battelle, Packaged Goods Media vs. Conversational Media (http://battellemedia.com/archives/003160.php)

• Kstoolkit.org

• List of social networking websites. (2010, September 22). In Wikipedia, the Free Encyclopaedia. Retrieved 20:11, September 23, 2010, from

http://en.wikipedia.org/w/index.php?title=List_of_social_networking_websites&oldid=386323126

• M. Wesch, Video: Web 2.0 ... The Machine is Us/ing Us (http://www.youtube.com/watch?v=6gmP4nk0EOE)

• O'Reilly, T. (2005, 09 30). What Is Web 2.0? Retrieved 09 22, 2010, from http://oreilly.com: http://oreilly.com/lpt/a/6228

• OECD, Participative web: User-created content (http://www.oecd.org/dataoecd/57/14/38393115.pdf)

• Richard Heeks. (2010). Development 2.0: Transformative ICT -Enabled Development Models and Impacts. University of Manchester, UK: Centre

for Development Informatics, IDPM, SED.

• Social networking in plain English (http://www.commoncraft.com/video-social-networking)

• Stay Safe Online, “Safety and security Social Networking tips” (http://www.staysafeonline.info/content/social-networking)

• UC Berkeley, Teaching Library Internet Workshops, “Evaluating Web Pages: Techniques to Apply & Questions to Ask”

(http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html)

• Vint Cerf on how the Internet changed communications (http://www.forbes.com/2005/10/19/cerf-vint-networking-internet-comm05-

cx_de_1024cerfnet.html)

• Web2forDev Gateway. The starting point for your Web 2.0 learning and sharing experience in the context of development work.

(http://www.web2fordev.net/)

• What is Creative Commons? (n.d.). Retrieved 09 16, 2010, from About.com: http://weblogs.about.com/od/bloggingethics/p/CreativeCommons.htm

• What is social networking? (http://www.whatissocialnetworking.com/)

• Wiegand, B. (2010, 8 17). Top Ten Technology and Social Media Resources for Nonprofits. Retrieved 09 19, 2010, from TechSoup.com:

http://blog.techsoup.org/trackback/1407

Thank you