Social media for academics
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Transcript of Social media for academics
Enhance your skills in social media
Paul Baker
Wisconsin Center for Education Research
• Why social media?• Your persona• Regular schedule• Content • Credibility• Networking• Evaluate success
Why? What’s your goal?
Why? What will you bring?
Why? Who is your audience?
Why? Add value
Why? Find kindred spirits
Persona: Share stuff.
Persona: Give credit
Persona: Show interest in others’ stuff
Persona: Be credible
Persona: Speak normally
Persona: Forget ‘perfection’
Persona: One good tweet with a link is worth. . .
Persona: Are you writing as you, or on behalf of a group?
Schedule: Budget your time
Schedule: plan ahead
Content: what to write about?
Content: Weed out jargon. Shorten long sentences.
Content: Don’t just cut & paste
Content: Learn the culture before moving in
Content: Let stats be a guide, but don’t let them control you
Content: How might you use photos or video?
Content: It’s OK to change focus over time
Credibility: Avoid self-promotion
Credibility: Create a commons for all your activity
Credibility: It takes time
Networks: Take advantage of them
Networks: Which work best for you?
Networks: Academia.edu
Evaluate, fine-tune, rethink
Thank you