Social media final presentatio
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Transcript of Social media final presentatio
Social Media Marketing Final
Presentation April 20, 2011
Celina Grisi
MSPC 3050
Prof. Julie Frechette
History
Goals
Strategy
A website isn’t enough
Duh….
Thank you,
…and Trista
Now what?• Facebook and Twitter:
*do’s and don’t
• Monitoring and evaluation resources:
*tools optimized for searching and responding
• Blog: * content strategy/community building
• Borrowing from you: MPSC 3050 Embrace the groundswell
Excitement
Rich content
Community
Borrowing ideas from you
• Candy: collaboration with designers * Promote local designers
• Liz: “Dell-like” interaction with customers *Allow customers to be part of the progress
• Chantal: Remember to listen *Social media is all about person to person
activity
Challenges• Extent of social media usage in
Bolivia *Growing but still limited
•Time and resources *Social Media Marketing is a full-time job
•Size of enterprise and media presence* Online tools helpful with minimum level of buzz: are we there yet?
To-do list• 44% of Weebly website completed
*Upload pictures and descriptions for all products*Design*SEO*E-commerce
• Finalize and profiles and start
•Have a PLAN*Content*Demographics*Targets*Monitoring and Evaluation: ROI
Thank you
And don’t forget to check us out online at futurobolivia.com and…