Social Media Feed for Ecommerce Site.
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Instagram Module James O’Connell Product School August 16, 2016
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Transcript of Social Media Feed for Ecommerce Site.
Instagram Module
James O’ConnellProduct SchoolAugust 16, 2016
Competitive Analysis
● Dinosaurs● Copycats● Social content in
beauty industry
Key Personas
● D.I.Y.s● Saloners● First-Timers
Madison-Reed’s Pain Point
Measuring Success
Opportunity Hypotheses
Validating the Opportunity
MVP
● Interactive photo feeds● Curated by hashtags
USERS INSTAGRAM WEBSITE USERS
Feature Launch
Post Launch Plan
● Measurement● Monitor NPS● Recommendation
Thanks!
Appendix
![[Pubcon 2008] eCommerce Site Optimization](https://static.fdocuments.us/doc/165x107/55a5d5371a28abd3148b4713/pubcon-2008-ecommerce-site-optimization.jpg)
![[Pubcon 2010] eCommerce Optimization: Does Your Site Search Stink?](https://static.fdocuments.us/doc/165x107/554d0e6fb4c9052c5a8b4f39/pubcon-2010-ecommerce-optimization-does-your-site-search-stink.jpg)
![[Pubcon 2011] Supercharge Your eCommerce Site Search](https://static.fdocuments.us/doc/165x107/55516783b4c9059f768b53af/pubcon-2011-supercharge-your-ecommerce-site-search.jpg)