Social Media #fails
-
Upload
two-social -
Category
Business
-
view
18 -
download
3
description
Transcript of Social Media #fails
![Page 1: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/1.jpg)
Social
Media
#fails
![Page 2: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/2.jpg)
![Page 3: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/3.jpg)
![Page 4: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/4.jpg)
![Page 5: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/5.jpg)
Global explosion in Social Media usage
www.twosocial.com
1 in every 4.5 minutes online is spent on Social Media
Nielsen Australia Online
![Page 6: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/6.jpg)
Social Media reach in Australia
Country Unique audience (000) Reach
Brazil 28,806 84%
Italy 22,766 81%
Spain 21,261 79%
Japan 48,203 78%
France 30,733 77%
USA 151,743 77%
UK 29,842 74%
Australia 10,443 73%
Germany 31,115 66%
Switzerland 2,627 65%
www.twosocial.com
Nielsen Australia Online
![Page 7: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/7.jpg)
What can we learn from others Social Media mistakes?
![Page 8: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/8.jpg)
There are two main forms of Social Media Fail, firstly when
organisations get dragged into a Social issue by a third party,
often a customer, and…
![Page 9: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/9.jpg)
When an organisation creates a home grown problem through
inappropriate use of the channel or just a good old mistake!
![Page 10: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/10.jpg)
First the latter: ‘good ole home grown fails’
![Page 11: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/11.jpg)
![Page 12: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/12.jpg)
![Page 13: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/13.jpg)
Social Media users don’t like to be conned and the Danish Tourist Board video misled a number of people and left a bad taste (in fact it was arguably in bad
taste!)
http://www.youtube.com/watch?v=GiKRA-syT5M
![Page 14: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/14.jpg)
Habitat got the use of hashtags wrong several years ago now…
![Page 15: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/15.jpg)
But what was KennethCole’s excuse?
![Page 16: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/16.jpg)
15
GSK got
dragged into the channelwhen 2 high
school students
found no Vitamin C in RTD Ribena
![Page 17: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/17.jpg)
Nestlé's response to Greenpeace as at first …
![Page 18: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/18.jpg)
Call the lawyers!
Legal, and then …
![Page 19: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/19.jpg)
Stupid, and finally…
![Page 20: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/20.jpg)
Apologetic!
![Page 21: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/21.jpg)
So why would Westpac make the same mistake?
![Page 22: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/22.jpg)
![Page 23: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/23.jpg)
95 video results on You Tube
0 video responses from Taco Bell
2,975 comments to first video alone
0 comments from Taco Bell
![Page 24: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/24.jpg)
www.daemondigital.com
© Daemon Group 2008
![Page 25: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/25.jpg)
![Page 26: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/26.jpg)
![Page 27: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/27.jpg)
![Page 28: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/28.jpg)
![Page 29: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/29.jpg)
Risk = threat x vulnerability x impact
![Page 30: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/30.jpg)
Risk = threat x vulnerability x impact
engagement
![Page 31: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/31.jpg)
www.daemondigital.com
© Daemon Group 2008
![Page 32: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/32.jpg)
Managing risk in Social Media
Risk = Kohnstamm x reputation x sales
Credibility/Thorn Tree
![Page 33: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/33.jpg)
Earned media
![Page 34: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/34.jpg)
Lessons we have learnt…
You can run but you can’t hide!
The MAD doctrine (Mutually Assured Destruction)
Respondez s’il vous plait
He who fails to plan, plans to fail
Life is what happens when you are busy making other plans
![Page 35: Social Media #fails](https://reader033.fdocuments.us/reader033/viewer/2022042606/545192adaf7959ca018b4835/html5/thumbnails/35.jpg)