1. Social Media ExplainedBy Dr Tweet & Dr Doodleaka: Graham Richards & Paul WebsterStatistics from :Aegis MediaOfcom Communications Market July 2012www.prdaily.com - November 2012

2. Youre Famous! 3. Its about conversations..Social mediais about pursuing relationships and fostering communities. Paul Adams, Google -http://thinkoutsidein.com/blogIts not about forgetting everything you know. Groups can still campaign, still support, still raiseawareness, just now you ALSO have the power of an on-line space to do all this. 4. How popular?Rank Aged 2-17Aged 18-241YouTubeYouTube2Google MSN/Windows LiveMost visited websites 3Facebook Facebook4BBCWikipediaby age group5MSN/Win Live Yahoo!6WikipediaMicrosoft7Yahoo! Google8eBay eBay9MicrosoftBBC10 Amazon Amazon85% of households own at least one internet device the average is three96% of aged 18-34 on one or more network64% of active internet users visit FacebookIts not a passing phase! 5. Social Networking the numbers 6. Twitter "Im eating a #doughnut" 7. 750 ?? Twitter Think of it as being at a big party 6.2 million visitors in March 2012 9.66 million Olympic opening ceremony mentions, more than all all at Beijing Fastest way to communicate news and create viral campaigns See content of tweet, not the tweeter 40% of tweets from a mobile Most Followed acct Adele (10.1 mill)Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouthand people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib 8. Facebook "I LIKE doughnuts" "Please like doughnuts tooand share them with yourfriends 9. Facebook130 ??64% of active UK internet users visitFacebook33.2 million active accounts25.8 million views in March 2012Over 1 billion accounts worldwide, half ofthe active internet population30% check status as soon as they wake up25% of users have no privacy or securitysetting enabled 10. Foursquare "This is where Im eating mydoughnut" 11. Foursquare25 million ??8 Shelter Shops in Edinburghusing itIncentive to visit a location andbecome Mayor and maybeget bonusesNew badges released in UK frequently to collect as a game 12. Instagram "Heres a vintage style photoof my doughnuts" 13. Instagram575 ??5,000,000 images uploadedevery day100,000,000 users55% of pictures use one of themany filters to add style topictures. See #nofilter hashtagbeing used! 14. You Tube "Here I am eating mydoughnut...LoL!" http://www.youtube.com/watch? 15. You Tube686,292,473 ??23% of traffic originates fromFacebook3.7 billion videos viewed duringJanuary 20122nd most popular search engine25% of audience is aged 15 24We are all Content Creators &Community Reporters http://www.youtube.com/watch?v=9bZkp7q19f0 16. LinkedIn "My skills include eatingdoughnuts" 17. LinkedIn1,000,000 ??175,000,000 million members in200 countries4.0 million visitors in March 2012Also specialist networks onprivate Ning sites (e.g. YouthWork Online) 18. Doodle "When can we meet toeat doughnuts?" 19. Doodle0 ??Easy meeting schedulingNo more round robinsTies in with Google Calendar 20. Eventbrite "Book to come to mydoughnut eating event! 21. Eventbrite80,422,505 ??Handles all the tedious tasks of planning & administering event bookingsFree if event is freeTicket wallet & Check-inAndroid & iphone appsIntegration with Mailchimp &SurveyMonkey 22. Survey Monkey "Checking out which flavourdoughnut is most popularwith my mates" 23. Survey Monkey10 ??Very versatile on-line surveytool, free for small surveys100 responses allowed on afree planDownload resultsTime saving tools that leaveyou more space to focus onreal work 24. Mailchimp "Sending out a emailnewsletter of all thatshappening in the doughnutworld. 25. Mailchimp12,000 ??Template driven e-mail basednews bulletinHandles bouncesCheck stats and click rateBuild subscriber lists fromexternal sources 26. Pinterest "Im sharing a doughnutrecipe" 27. 56 ??Pinterest200,000 UK accountsMost followed brands are Topman (52k), ASOS (14k), Topshop (8k)Home Decor is most popular categoryMost popular age is 25-34Pin boards and share collections ofpicturesIn USA most popular with female webusers (83%)7.9 million visits in Sept 2012 (786%growth over 12 months) 28. Wordpress "Sharing my thoughts aboutthe sublime joys of eating adoughnut" 29. Wordpress20% ??Over 55 million active Wordpress blogsSimplest way to get an .org websiteDont worry its not finished some of the best blogs build as conversations 30. Google+ "Im a Google employee whoeats doughnuts..." 31. Google+5 billion ??66% of users are male2.5 million visitors in March 2012625,000 new users per dayStudents are the most popularusers of the site 32. Smartphone"Im being Live-streamed as ITweet that Ive just CheckedInto a sweet shop and boughtsome doughnuts using myphone, Ill take a 70s stylepicture of them which you canLike. When I get home Ill Blogabout how good it was andshare my updated doughnutBoard with the Group.Please +1 me! 33. 1,300,000 ?? Smartphone17% of households use as primary webconnectionOver 55% of UK mobile phone sales aresmartphones 28 million in useUsage 59% to check social networks, 49% topurchase81% never turn their phone off18% of Dominos Pizza sales are via mobile appOrange Do Some Good & Vinspired If you took away my mobile, you would take away a part of me 34. Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old but 28% aged 9-10 & 59% aged 11-12 have a Fbook accountDont over react! Set a good example Promote responsible useOnce an image or comment is out there ... its out there for everGuidelineshttp://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduAlso www.doublescoop.net - connects Grandparents with kids http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012Club PenguinSuperclubs (Scplus.com) Fantage 35. Personal Social Media CheckWho is the audience?When Im going for my next job interview would I want my potential employer to see this?What impression do I give of myself and my group?Would anyone find my message offensive or discriminatory?Is what I am saying defamatory?Does it bring my group into disrepute? From - Diocese of Ripon and Leeds 36. People First What next?Know your Message and AudienceStart slow, pick one network, experimentMost sites cost nothing .. except time!Attend (or run!) a surgeryYour Action is Live as soon as you Follow,Link, Comment, Pin ..be prepared!Not about numbers, small good qualitynetworks can be betterMonitor & keep content FreshShare & Say Thank Youhttp://www.personalizemedia.com/the-count/ 37. Social media is online media that starts conversations, encouragespeople to pass it on to others, and finds ways to travel on its own.Idealware - http://www.idealware.com 38. Anyone Hungry? Thank youDr Tweet & Dr Doodleaka: Graham Richards & Paul Webster @grahamrichards@watfordgap