Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations
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Blasting Through Barriers: Blasting Through Barriers: Applying Social Media to Applying Social Media to Third Sector Organisations Third Sector Organisations Joanne Jacobs Social Media Expert Consultant Email: [email protected] Twitter: @joannejacobs Blog: http://www.joannejacobs.net/ Mob: (+44) 07948 318 298 SkypeIn: (+44) 0208 144 9348
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What are the opportunities of social media and what are the barriers to adoption/participation/sustainability of a social media strategy? NB: 3rd sector are charities, non-profits and government organisations or QuaNGOs.
Transcript of Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations
Blasting Through Barriers: Blasting Through Barriers: Applying Social Media to Applying Social Media to
Third Sector OrganisationsThird Sector Organisations
Joanne Jacobs
Social Media Expert ConsultantEmail: [email protected]
Twitter: @joannejacobs
Blog: http://www.joannejacobs.net/
Mob: (+44) 07948 318 298
SkypeIn: (+44) 0208 144 9348
Scope of the Masterclass
• Questions to address
• Social media opportunities
• Barriers to adoption
• Barriers to participation
• Barriers to sustainability
• Costs versus Benefits
• Questions
Questions to address
What do we want to achieve with SoMe?
What information do we want globally accessible?
What resources do we have to support a SoMe strategy?
What do we intend to do to keep up with the changes to the SoMe landscape?
What if we ignore SoMe?
What if we ignore it?
http://uk.youtube.com/watch?v=uNI2Chjzr1M
This morning...
http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/
Social media opportunities
• Community expectation of participation
• Capacity to access community members in ways never before achieved
• Can use the expertise of the community to add value to the network
• Can develop niche problem solving groups for community benefits
• More creative funding opportunities
SoMe channels
• Blogs: http://www.charityblog.org.uk/wordpress/links/
• Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi
• Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity
• Collaborative problem solving: http://ovc.mo.jo/
• Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/
• Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020
Barriers to adoption
• Build it, and they will come... NOT.
• Need to ensure tools meet literacies of community members.
• Need to communicate existence of social media strategies.
• Need to ensure the content is interactive, not broadcasting.
• Need to educate about contribution and reward useful participation
Barriers to participation
• No content
• Rhetorical/reporting oriented content
• Difficult/hard to navigate interface
• No incentives to add content/participate
• No follow-up on contributions
• Poor or limited notifications on updates or new content
Barriers to sustainability
• Single channel strategy (ie: one SoMe tool only or just a few tools used)
• Getting rid of SoMe staffing or resources in difficult financial times
• Changing needs of the community
• Poor conversion of reporting from data aggregated as part of a SoMe strategy
• Change of management
Costs versus Benefits
• Costs of SoMe are always outweighed by benefits, particularly in community driven organisations
• SoMe failure usually the result of deployment rather than technological errors
• SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored.
• SEEK ASSISTANCE for sustainability.
Questions?
Joanne Jacobs
Social Media Expert Consultant
Email: [email protected]
Blog: http://joannejacobs.net/
Phone: (+44) 07948 318 298
Twitter: @joannejacobs
SkypeIn: (+44) 0208 144 9348
