Social media during thai floods
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Transcript of Social media during thai floods
![Page 1: Social media during thai floods](https://reader035.fdocuments.us/reader035/viewer/2022070302/546ee2f2af795971298b57ff/html5/thumbnails/1.jpg)
SOCIAL M
EDIA D
URING T
HAI
FLOODS
TH
E T
HA
I R
ED
CR
OS
S S
OC
I ET
Y
![Page 2: Social media during thai floods](https://reader035.fdocuments.us/reader035/viewer/2022070302/546ee2f2af795971298b57ff/html5/thumbnails/2.jpg)
BACKGROUND
Start >> 2010
for …. PR news, activities, projects of TRCS
>> One way communication <<
Then >> Tsunami in Japan
>> Thai volunteers used twitter for fund
rising
Problem : No #hashtag to Thai Red Cross
Solution : - Partner with other volunteer groups
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ROLE OF SOCIAL MEDIA IN THAI FLOOD
Social media played a key role in Thailand 2011 flood.
Affected >> 65 provinces.
>> Estimate 13.6 M or 20% of Thailand’s population were affected
>> Approximately 47 billion USD in damages and losses
People asked for help in website, Facebook and Twitter of TRCS
TRCS posted news and updated situation in real-time both pictures & stories
![Page 4: Social media during thai floods](https://reader035.fdocuments.us/reader035/viewer/2022070302/546ee2f2af795971298b57ff/html5/thumbnails/4.jpg)
TRC ACTIVITIES IN SOCIAL MEDIA Normal situation activities focus on 4 core areas of TRC
1. Medical and Health Care Service
2. Disaster Preparedness and Response
3. Blood Transfusion Service
4. Quality of Life Promotion and Social Welfare
Emergency situation activities:
- To collect information and provide assistant
- To coordinate with other social media group
- To raise donation
- To inform location of relief distribution center
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NEXT STEP OF TRC IN SOCIAL MEDIA
Thai Red Cross plans to create excellent PR officers
And to create new young reporters.
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TRC SOCIAL MEDIA STATISTICS
Facebook = more than 50,000 likes
Twitter = nearly 20,000 followers
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RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
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RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
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SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
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SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
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SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
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SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
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THANK YOU