Social Media Disclosure - Is Now the Time? - June 14, 2011
-
Upload
darrell-heaps -
Category
Investor Relations
-
view
536 -
download
0
description
Transcript of Social Media Disclosure - Is Now the Time? - June 14, 2011
![Page 1: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/1.jpg)
Social Media Disclosure – Is Now the Time?
Tuesday June 14, 2011Ritz Ballroom 4-6
Panelists: Dominic Jones, IR Web Report Robert Williams, Dell
Chris Bullock, StockTwitsModerator: Darrell Heaps, Q4 Web Systems
![Page 2: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/2.jpg)
SlideShare
YouTube
Blogs
5.00% 15.00% 25.00% 35.00% 45.00% 55.00% 65.00% 75.00%Twitter Facebook SlideShare YouTube Blogs
2010 0.65 0.37 0.11 0.29 0.1
2011 0.68 0.46 0.45 0.35 0.19
20112010
Using Social Media for IR
36
2 c
om
pa
nie
s in
20
10
, ex
pa
nd
ed
to
65
0 in
20
11
Q4
Wh
ite
pa
pe
r R
es
ea
rch
Do Companies use Social Media for IR?
![Page 3: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/3.jpg)
Does the Buy-Side use Social Media?
49% of
institutional investors read financial blogs. 33% at least weekly*
*Rivel Research – 257 Institutional Investors in the US
27% pro investors use YouTube. 9% at least weekly*
3 out of 5 financial bloggers use Twitter as a primary news source***
***Financial Media Conference, NYC, Feb 2011
63%pro investors agree that social media will increase in importance over the next year**
**Brunswick Group, Sept 2009
![Page 4: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/4.jpg)
Financial Blogging is Mainstream
SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
![Page 5: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/5.jpg)
Investor Networks Growing Fast
StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.
![Page 6: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/6.jpg)
Reg FD: Then & Now
2000 – 2008:
Compliance Communication, compliance
2008 – Today: IR Websites, Blogs
Email, RSS
Social Network APIs
Financial Media APIsGlobal Financial Media
EDS
![Page 7: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/7.jpg)
Expanded Reach
Q2Q3
Q4
0
2000
4000
6000
8000
10000
12000
Dell IR Social Media
FollowersReach
2010 – adding Twitter, StockTwits and Slide Share ->
# F
oll
ow
ers
(Rea
ch i
n 1
000s
)
![Page 8: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/8.jpg)
Source: Bit.ly
91% clicks via company’s own website, email, Twitter
9% clicks via PR Newswire distribution (Yahoo! Finance).
Investor activity now
![Page 9: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/9.jpg)
Source: Bit.ly
13% clicks via PR Newswire distribution
87% clicks via company’s own website, email, Twitter
Investor activity now
![Page 10: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/10.jpg)
The New Information Food Chain
IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.
Institutional Investors
National Media
Major Online News Hubs
Bloggers
Individual Social Media Posts
Company
![Page 11: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/11.jpg)
Social Media Disclosure Model
11
Edgar 8K w/optional wire release
Post to IR Website
Social Distribution
Financial Media
Reach of over 60M+ Investors
![Page 12: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/12.jpg)
QUESTIONS AND DISCUSSION
![Page 13: Social Media Disclosure - Is Now the Time? - June 14, 2011](https://reader036.fdocuments.us/reader036/viewer/2022081400/554c0899b4c9058e098b54d1/html5/thumbnails/13.jpg)
Thanks from Q4 Web Systems.
Visit www.q4websystems.com to learn more.
Download our latest whitepaper research: http://bit.ly/Q4TwitterReport
13