Social Media Crash Course: Baltimore Business Journal
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Transcript of Social Media Crash Course: Baltimore Business Journal
How To Make The Web Work For Your Business & Increase Sales
Presented BySterling McKinley, CEO
Friday, January 17, 14
2My Website Isn't Getting Any Leads
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Your Website is Antisocial
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Who likes to be sold?
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The used car salesman approach is dead
•Don’t Sell
•Listen more
•Be positive
•Give it away
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Building Trust & Relationships
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7The way customers look for companies has changed in today’s digital age
97% of internet users look for local products and services online.
Source: BIA/Kelsey, User View Wave VII, March 20
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It All Needs to Work Together
Video Website
Social Media Mobile
Search Engine Optimization
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What’s wrong with this website?
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Customer Focused Website
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Give some away for free
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By: Sterling MckinleyFriday, January 17, 14
Search Engine Optimization
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Google Maps/Local Search
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Local Profiles
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BlogGoogle loves new, original & relevant content
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Social Media
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My Social Media Story
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Online Video
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Click Link: http://www.youtube.com/watch?v=iSoEmdioeQ4
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Mobile Marketing
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Desktop Website
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Desktop Website on a phone
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A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhere
A Mobile Website
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Keep up with your clients & technology
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Don’t Be Blockbuster
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Businesses that can be found online are growing faster
Over the next three years, businesses that use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Friday, January 17, 14
Contact Us
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 ext.1Email: [email protected]:mckinleymediagroup.com
Sterling Mckinley, Online Marketing Specialist
Friday, January 17, 14