SOCIAL MEDIA CONTESTSThe Rules of Engagement

SOCIAL MEDIA DRIVES BRAND AFFINITY

SOCIAL MEDIA CONTESTS

SOCIAL MEDIA – ‘CURRENT EXPERIENCE’

Leverage the current social channels to promote engagement through unique campaigns and drive further awareness of the product using

social media & online media together!

SOCIAL MEDIA SWEEPSTAKES: THE RULES

Social media contests should include 5 tips:

1. Should meet a specific marketing goal

2. Be creative (video contests, personal stories, photo contests, UGC related)

3. Leverage social channels (Facebook, Twitter, YouTube, Flickr)

4. Finish the contest (don’t go too long, typical contest runs 4-6 weeks)

5. Measure the contest

Social media contests need to ignite excitement, be genuine & fun!

Will this contest significantly contribute to your overall customer base?

MARSHALL’S - $5,000 WARDROBE CONTEST

• Contest requires you to become a fan

of the page to enter

• Answer a question based on the campaign’s online videos gets you a key, each key earned, $1 is donated to charity

• Each successful entry has the fan

come back to the Fan Page every

Wednesday to see if their key unlocks

a ‘virtual wardrobe’ worth $1,000

• Live, interactive grand prize event was streamed from NYC and brought to everyone via Ustream

• Can watch event on:• Marshall’s Fan Page• Marshallsonline.com• Fashion bloggers

(Influencers)

SOCIAL ‘MEDIA’ ENGAGEMENT

• TV spots tagged with a ‘drive to’

Marshalls’ Facebook page

• Included voiceover• Homepage buy-outs on top

blogger websites such as perezhilton.com

• Facebook Engagement Ads

• Become a Fan video unit to showcase this week’s opportunity (behind the scenes extension of TV spot)

• Become a Fan event ads to

help users invite their friends to the April 28th LIVE grand prize event

CONTACT FOR MORE INFORMATION

Nicholas Cifuentes

email: nicholas.cifuentes@gmail.com

cell: 843 817 3435

website: http://www.nickcifuentes.com