Social Media Content That Engages and Converts

#DFWRocks2014 @EricTTung

Social Content That Engages & Converts

@EricTTung #DFWRocks2014

© Copyright 6/29/14 BMC SoCware, Inc 2

1. Social is all about content.


© Copyright 6/29/14 BMC SoCware, Inc 3 © Copyright 6/29/14 BMC SoCware, Inc 3

It’s All About Content & Rela>onships…

…which create posi>ve, helpful conversa>ons.


The difference between selling and helping is only two leGers -‐@JayBaer


2010 @EricTTung #DFWRocks2014


2/3 of content marketers find it difficult to produce enough content.

50% struggle with producing the kind of content that engages.



Manage Conversa>on & Content Effec>vely

United divides their team into

two:

-‐  Proac>ve

-‐  Reac>ve



2. Format Your Content To Get Results



Do you have an interes>ng headline?

80% will read the headline, only 20% will read the post



If your post is over 5 paragraphs, add sec>on headers to improve readability.



Add an image, graph, quote-‐

callout for every 250-‐500 words.



Have a Call to Ac>on



Sharing a link to

your post isn’t

enough to get it

read. Give users

a reason to click

your link.



Email your Coworkers… Tell them to promote your stuff for you.



3. Create mul>-‐channeled content.



When You Create Content, Make it Mul>-‐Purpose



Make Sure Your Graphics Fit The Channel



Tweet One and Done? Think Again: Schedule tweets and posts over the next

couple weeks.



Use Your Blog Post in a Comment (in a non-‐spammy way)


And Create Deriva>ve Pieces



Add a Query String to Track Clicks

hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit URL Code Source Medium Term Content Campaign



4. Conversa>on is the best Content



Neilsen Trust Ra>ngs, 2013

Have Something Worth Talking About

Content

Reach Do Friggin Awesome Stuff

ConversaUon.



5. Social Networks Will Pull More Context From Your Interac>ons.



But in the near future…

…won’t maGer as much anymore. @EricTTung #DFWRocks2014


Get Ready for the Internet of Social.

You’ve Heard About The Internet of Things….



6. Make your customers create the content for you.



So Do Stuff Like This.



And This…



And This… And Conversa>on will happen.



And you’ll get stuff like this…



Do This…



And Get This…



And THIS.



If customer service is an afterthought, your customers will make you an afterthought, as well. - @PeterShankman



Thank You!

Connect with me:

@EricTTung

Or Text EricTTung to 50500 for

a SMS Business Card


Thank You

@EricTTung #SocialAtScale

Social Media Content That Engages and Converts

Social Media

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