Social Media Connect Case Study 1
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Transcript of Social Media Connect Case Study 1
1. Case Study for Social Media ConnectHyundai Motors Auto Expo 2012,New Delhi 2. Idea To engage the TA for cars which is gettingyounger by the day through Facebook Get viral with Likes 3. Registration Visitors to register with their Facebook credentialsor otherwise They are issued an RFID card which has theirinformation. After the successful completion of Registration,all users will receive a mailer at their registeredmail id with details of Catch the Buzz Campaign& FB users will get a Check in status message ontheir FB wall. 4. Facebook and Non Facebook Registrations 5. Facebook Like Pillars When a user shows the card at the FB like pillar, the following actions happens Content on Hyundai India page is liked Post on the visitor FB Wall with a comment & a linkto Hyundai India FB page Video grab of the car appears on the user FB post The visitor likes his own post on the FB Wall The like counter is increased on Hyundai India page 6. FB Like Pillars at Cars 7. Update on Facebook wall when a visitor swipes the buzz card atthe Like Pillars 8. Live Like counter at Hyundai India Facebook page 9. Facebook EON Photo Booth 10. Get your picture clicked and posted on your facebook wall 11. Facebook EON Photobooth When a visitor shows his RFID card at the boothshe is prompted to pose for a photograph to beclicked A visitor gets two chances to get her pictureclicked. The picture that he selects get loaded tohis FB wall with the Car template and is alsoflashed on a big screen 12. Twitter Terminals 13. Twitter Terminals 14. Twitter Terminals User can press the Click here to Tweet buttonon the display screen which will take the user toTwitter Sign in. We designed a magic button, using which thedesignated hash tag would be automaticallyentered in the tweet. Therefore, the user wouldnthave to take the pain to enter the hash tag whiletweeting. Further, we developed a Tweet Deck sort of appthat would display compilation of all the Tweetswith the hash tag, in an interesting manner 15. Message Screens 16. Cheer Screen for ICC T-20 World Cup 17. Digital ActivationPossibilities 18. Add Social Media Zing to GroundActivations Facebook/RFID Registrations Viral Marketing through Like Effect Location and Promo posts on visitors FB Wall Photo posts on visitors walland many other possibilities.Lets meet to discuss how you can leverage Social Media 19. Call Manav@9811315396Or email : [email protected]
