Social Media Case Study : Naturals India #ThePurpleBoxReveal

Naturals India - #ThePurpleBox

DIGITAL AGENCY – BLUGRASS STUDIOS


Introduce Purple box.

Build Up Hype around it.

Revealing the Purple Box .

Make people talk about Kareena.

Carry it on towards Valentines Day.

SOLIDATE the Online presence of Naturals India


Jan 29 – The Introduction of Purple box

What do you think is inside the purple box?

If genie was inside the purple box, what would you ask?

How should the opening ceremony of the purple box be?

If you had the purple box who would you gift it to?

If the Purple box was a person, who would that be ?


Feb 3 – Build the hype around the purple box!

Be Shikari shamboo for a day!! Video + Activity based Contest


First Video is used to show that Shikari finds the purple box but it asks to complete 6 tasks to open !

(https://t.co/7nVqrex0kQ)

Tweeps are asked to complete the tasks.

Second video comes after completion of three activities, where they try to open it again, but it says three more to go! (https://t.co/QcsP5jIeqY)

Third video comes after all activities are completed, and purple box is opened.. Tweeps are being asked to Stay tuned for the reveal! (https://t.co/Zog7xTqYXs)

Engaging Content


Feb 3 - The tasks/ Activities

Replace popular movie names with the word “Purple”?

Form Sentences in the form of ( Celebrity Name + Verb + purplebox) ?

Use the word purple box with lyrics of famous songs ?

Write wacky punch dialogs for the purple box?

Give one nickname for the purple box?

Name one thing you want to have in “purple” permanently ?

Naturals India - #ThePurpleBoxReveal

The Purple Box RevealFeb 8th – 12 th

5 Elements associated with the box would be revealed.

One element every Day


Feb 8 – Solutions to all your beauty Needs

Beauty according to me is __________?

The most beautiful person according to me is ___________?

If given a chance how would you beautify the world ?

Who would you pick as your beauty icon?

How do you think purple box will solve your beauty needs?

First Element


Feb 9 – Surprise gifts and offers.

What has been the sweetest gift that you have received ever?

If you could gift one Gift to a person.. What would you gift and to whom?

Which is the one gift you are dreaming to get for your birthday?

What kind of gifts do you think you would get from purple Box?

Second Element


Feb 10 – Unique Experiences and Sweet Memories.

Name one unique person you have met in your life?

Name one unique place you have gone to in your life?

Tell us one unique experience that has happened in your life?

How do you think your experience would be with Naturals?

Third Element


Feb 11 – Makeovers,

to make you feel like a celebrity

If you want your partner to be like a celebrity, who would it be?

“This Celebrity” is my style icon because _________ ?

If you had to pick a brand ambassador for Naturals Salon, who would it be?

Fourth Element

Naturals India - #ItsKareena, #KareenaforNaturals

Feb 12 – The Grand reveal of Kareena KapoorNearly 6000 tweets were recorded regarding the reveal function

The stage is set, now describe how the Diva would arrive to the centre?

What will she be wearing in our grand event?

Tell us one message that you have for Kareena?

Fifth Element – Live twitter coverage of event

Naturals India - #PurpleLove #AskKareena

Feb 14 – Reinforcing the brand color

purple with Love

If you could script a love story for your parents , how would you do it?

Show some love to your sibling ,If you could escape to a place with ur sibling, where would you go?

If you had a chance to show your love towards Bebo, how would you show?

Valentines Day


TRENDSJAN 29 FEB 3 FEB 8 FEB 9


TRENDSFEB 11FEB 10 FEB 14


Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole

#ThePurpleBox - 4677 #ThePurpleBoxReveal - 4684#ExcitingPurpleBox - 1218 #NaturalsSalon - 5653#ItsKareena - 2776#KareenaForNaturals - 1844 #AskKareena - 1637#PurpleLove - 1608

TOTAL Tweets - 24,097

Numbers


Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole

Impressions – 9.6 Million

Tweets – 24,097

Contributors – 1200 +

Timeline Deliveries – 20 Million

Reach – 1.6 Million

Sentiment Score - 84

Numbers


Talking Points

WORLD WIDE TREND ON feb 3rd , we had also trended

worldwide for a brief amount of time


Facebook was used as a support medium through the campaign

Thank you

Social Media Case Study : Naturals India #ThePurpleBoxReveal

Social Media

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