Case Study

Facebook: Building Essential Connections

E-commerce fashion retailer generates 25% of

revenue from Facebook.

Goals

Myntra uses Facebook as a marketing channel to:

• Acquire new customers

• Increase engagement with existing customers

• Create strong brand credibility among target

customers

Approach

The company’s strategy for its Facebook Page

includes four parts:

• Increase awareness of new products to drive

sales on website

• Build brand loyalty through response to customer

service inquiries

• Launch exclusive promotions and contests to

fans

• Install social plug-ins on website to increase

traffic to Facebook Page

The company uses Facebook Ads to achieve several

objectives:

• Target the exact demographic of potential active

buyers on Myntra

• Increase the number of fans on its Facebook Page

• Reach friends of fans (using sponsored stories) to

become fans of its Facebook Page

Results

• 25% of revenue is directly attributable to Facebook

• 120% increase in transactions originating from Facebook in

last 6 months

• 75% increase in total website traffic from Facebook in last 6

months

• 300% increase in reach among Facebook fans in last 3

months

“The Facebook platform now plays a very important

role in our customer acquisition and brand building

strategy. Since ROI from our Facebook spend is quite

healthy, we intend to further scale up our marketing

efforts using this channel” Ashutosh Lawania

Co-Founder & Head of Sales and Marketing Myntra.com

Founded in 2007, Myntra is an online portal in the fashion

and lifestyle space and ranked among the top 3 e-commerce

companies in India.

facebook.com/myntra

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