MyCityLinks(Tabloid)–Teaser Campaign (30th April– 18th May 2013)

By: Prelude Digital

How the newly launched “MyCityLinks” fortnightly tabloid kick-started with a “Teaser

Campaign”

Target Audience

Our target audience included:

• Students of all age groups

• Working Professionals of all categories

“Summing up all, audiences targeted were basically the

general public , irrespective of the category they belonged to”

How the teaser ad was revealed..

Final Launch

Some Creative's

Contest Creative

Result

The results of the campaign were as follows:

1) Around 1000 likes were received in the first 4 days

2) The page became an interactive platform from the first day

itself

Statistically speaking , the campaign was a huge hit among

the common masses and our purpose was rightly served

Our Team

Credits for this successful contest entirely goes to :

1)Pratik Mohapatra a.k.a Digi Dude – The man behind the concept of Prelude Digital

2) Ajit kumar Behera a.k.a

Google Guru

3) Pradyumna Prusty a.k.a Techno crat

4) Nidhi Lohia a.k.a Social keeda

Our Opinion

In our opinion this campaign proved to a great hit to

gather fan-base and people became very enthusiastic to

know what is going to launch. It became an Interactive

page in a very short span of time, and our hard work

really paid off.

Teaser campaigns are a great medium to launch a new

product/service

Agency Detail – “Prelude Digital”

We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy.

Our Services include:

• Social Media Marketing

• SEO & Analytics

• Website Designing

• Advertising Campaigns & App Development

• Humanizing brands

Prelude Digital – “Giving an Introduction to something important”

Thank You ..!!