Social Media Case Study: How Womens Take Over the Street of Bangalore Sporting a Moustache
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Transcript of Social Media Case Study: How Womens Take Over the Street of Bangalore Sporting a Moustache
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• The campaign was a roaring success with over 60 women sending in their photo quotes.
• These quotes were not just statements but were symbolic of a feminist movement
igniting the fire of women's empowerment in the light of recent events.
• Along with the photo quotes women participated in the moochie walk where they sported fake paper cut moustaches and walked around the city with pride.
• The winners were sent a basket of goodies for sporting their enthusiastic outlook towards the need to encourage the modern female to liberation in a male dominant society.
• The change of course is undeniable, the value addition was the explicit display of the same.
MOUSTACHE PHOTOQUOTES
• Participants were asked to voice what they thought of the moustache.
• These entries came not only from societal movers and shakers, but also from local celebrities, and many from among us who gathered the courage to speak up.
• The top 30 entries were given goody baskets to celebrate and encourage their zeal.
• These goodie bags contained an assortment of products from local entrepreneurs.
• In a heartwarming turnout we saw several women from Bangalore join us for the walk
• The walk was symbolic of a public display of gender equality in clothing and expression igniting a passion towards woman’s empowerment.
• These women walked about the central districts of Bangalore, during peak hours making heads turn.
• These women became the part of a video launched virally.
• http://www.youtube.com/watch?v=mWq1TC8t4qY
THE MOOCHIE WALK
SOCIAL EFFECTS• Women's empowerment is a cause that gains greater
importance with each passing day, the campaign not only attracted online but offline attention.
• Awareness was created while igniting a passion to fight for a cause that is close to each woman’s heart the world over.
• In the video these women have not only encouraged healthy discussions on issues faced by women in the current day and proposed solutions were also discussed.
• What drives change in a society is the courage to propagate radical propositions towards the greater good, and that is what was encouraged through this effort by the team at Wooplr.
