Social Media Case Study - Fujifilm India
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Transcript of Social Media Case Study - Fujifilm India
#FujiHighZoom Campaign – Case Study
Fujifilm India launched High Zoom cameras (S Series) with a series of high impact
campaigns on some of the top portals like Times of India, IBN Live, Google and
Rediff.
http://www.fujifilmcameras.in/products.php
Fujifilm wanted to compliment this launch with an engaging
campaign in the Social Media space specially on Twitter in order
to create a buzz and acquire relevant target audience as new
followers.
Objectives
1. Create Awareness
2. Engagement and excitement about
Fujifilm High Zoom cameras.
3. Drive traffic to their main webpage, blog and
YouTube channel.
#FujiHighZoom Campaign
Agency: Ignitee Digital
Twitter Handle: @Fujifilm_India
Campaign Hashtag: #FujiHighZoom
Contest
• A 5 day trivia contest using the hash tag #FujiHighZoom
• 2 questions asked every day.
• Questions on different product models and their features.
• Users were given a hint to find the answers to the questions by visiting their different
sites of FujiFilm India
• The contest was live for 3 hours each morning from 11am to 1pm.
• To create awareness, numerous tweets were posted an hour before the contest began
Contest Screenshots
Snapshots of the most Retweeted Tweets:
Snapshot of Fujifilm_india Trending
The entire campaign and its success were totally dependent on the
contest theme, type of questions that resulted in an unexpected
virality, engagement and reach.
There was no paid media support at all and still the contest reached
great heights of popularity and started trending each day.
Results
• #FujiHighZoom trended for all 5
weekdays
• New followers added in the duration of
the contest: 230+
• Total Number of Tweets: 3000+
• Total Number of Retweets: 500+
Thank You!
Follow on:
Facebook: www.facebook.com/fujifilmindia
Twitter: www.twitter.com/Fujifilm_India
Pinterest: www.pinterest.com/fujifilmindia
Website: www.fujifilmcameras.in