Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)
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Transcript of Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)
Www.preludedigital.com | 7381088846| [email protected]
September 11- September 29 , 2013
“Run For A Healthy Heart”-Mini Marathon
Www.preludedigital.com | 7381088846| [email protected]
How the “Run For A Healthy Heart – Mini Marathon” campaign kick started , generating
massive popularity & participation..!!
Campaign Launch
Www.preludedigital.com | 7381088846| [email protected]
Our Target Audience included :
People of all age groups in the Twin Cities (Cuttack &
Bhubaneswar ) and some adjoining cities
Special attention to School, colleges and elder age
groups
Target Audience
“Summing up all , audiences targeted were basically the general public , irrespective of the category they belonged to”
The Campaign
Facebook Posts & Designs
Making People aware to maintain a healthy
heart
Generating Awareness Through Posts
Www.preludedigital.com | 7381088846| [email protected]
Fan’s interest and interaction
Www.preludedigital.com | 7381088846| [email protected]
Result
• A whooping 3150 likes in just two weeks• Targeted Geographic campaign 2276 fans from the targeted
cities• 6194 people actively engaged with the Facebook page• Total Reach - 252378• 417 Online Registrations in just 3 weeks• The facebook page became popular & an interactive platform
among all age groups
Www.preludedigital.com | 7381088846| [email protected]
Agency Detail
We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy.
Our Services include:• Social Media Marketing• SEO & Analytics• Website Designing• Advertising Campaigns & App Development• Humanizing brands
Prelude Digital – “Giving an Introduction to something important”
Thank You ..!!