Social Media & Campaigning: SAMSN Presentation
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Transcript of Social Media & Campaigning: SAMSN Presentation
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Social Media & CampaigningUjjwal AcharyaFederation of Nepali Journalists
SAMSNMeeting 2013
21-23 July, Kathmandu
+Social MediaStrengths are weakness, for nowMulti-layered Communication
Multi-channel Communication
Multi-way Communication
Young and Huge Community
Tool for Any Type of Content
Viral in Nature / Amplification
+Should we use it?
Isn’t it the future?
Aren’t we worried about diminishing role and impact of our unions?
Aren’t we looking for an easier, cheaper, effective and simple way to reach out our members and the public?
+FNJ ExperienceImmature yet useful
Website (www.fnjnepal.org)
FacebookPage (www.facebook.com/FNJCenter) Individuals
Twitter Account (@FNJNepal)
Email list
SMS
+What’s needed for success?It’s not easy but do-able
Planning (contents/ resources / act options / not only how to go on social media but also how to tackle if there is boomerang effect)
Right Social Media Tool / Combination (Facebook, Twitter, Online Petition, Blog, YouTube, SoundCloud, Dipity or something else)
Patience (No one can be successful in social media overnight, it’s long work to reach out ‘impactful’ number of people)
+What’s needed for success?
Human – a few of them – dedicated!
Social Media Policy (How to/who use them? How not? How/when to respond?)
Conversation! (It’s all about human emotions)
Invite / encourage people (especially social media celebrities) to share and raise voice
Offline actions!
+Resources
Global Voices Advocacyhttp://advocacy.globalvoices.org
IFEX Campaign Toolkit e-Advocacy sectionwww.ifex.org/campaign-toolkit/
THANK YOU