Social Media Camp Workshop - Victoria, paul Holmes
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Transcript of Social Media Camp Workshop - Victoria, paul Holmes
Social Media Camp
Workshop Series: Nanaimo
Social Media 101
Paul Holmes - @tpholmes
Social Media 101
Explore Social MediaWhat is it?
How are individuals using it?
How are businesses using it?
Branding 2.0
What is blogging?
Popular Networks:Facebook, Twitter
YouTube
Flickr
Up and Coming (or Fads):Foursquare, Google+ and a zillion others...
Early Monday Morning Award
WIN at-shirt
Yay, Stats Are Fun!
Gen Y now outnumbers baby boomers; 96% of Gen Y'ers use Social Media.
Most 15-24 year old Canadians report that they use Facebook daily.
If Facebook was a country, it would be the 4th largest.
The fastest growing demographic on Twitter is 15-24 (they're finally catching up with the 35-44 group)
Apple is the world's most valuable company; sold 3 million iPads in the first 3 months on sale.
13% of US adults signed up for Google+ ... in the first 5 weeks, passing Twitter and LinkedIn.
By 2013, more Internet traffic will happen on mobile devices than computers.
80% of Twitter usage is on mobile devices.
Social Media has played a key role in 7 revolutions.
After the Iranian election, the U.S. State Department asked Twitter to delay their scheduled maintenance, so Iranian protest organizers would not have any downtime.
Baby Facebook was born in the aftermath of the Egyptian social media overthrow of their longstanding dictator.
Largest search engine is Google; YouTube is the 2nd largest.
Flickr is now the 2nd most popular photo sharing site online, after Facebook.
Meet Baby Facebook
Largest Social Networks
1. Facebook
2. QZone (Chinese)
3. Google+4. Twitter
5. LinkedIn
Why People Use Social Media
It's social. And so are people.The user interface is simple, and connecting is easy.Social Media offers a great platform for other stuff: games, news, entertainment, education.Social Media is fundamentally changing the way people find, use and share information.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Why Business Wants In...
To make money, of course.To connect with customers, get the word out, and grow their business.Social Media personalizes relationships, and has the potential to enhance (or destroy) brand loyalty.Social Media is fundamentally changing the way businesses reach customers.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
What Business Doesn't Get
Social Media is NOT advertising. It's about fostering relationships.It's very difficult to measure Social Media ROI.Forget the rules about radio, television and newspaper. Frequency of message is not going to work on this medium.Think of Social Media like the new Telephone.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
1st Social Media Platforms
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media, 1866
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media, 1885
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media, 1983
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media, 1995
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media, 2008
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Business Mixer 2.0
Here's my card. Give me a call!Sorry, I don't use the telephone.
Can you e-mail me the proposal?I don't use e-mail. Can I fax it to you?
I'll introduce you to my colleague on LinkedIn.Sorry geek, I don't do Social Media.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
The Next New Thing?
The Internet has always been a place where people connect!
Six Essential Tools
Twitter is an amazingly powerful tool to expand your network. Zero barrier to entry. Instant viral capabilities. Amazing source for breaking news, like the #elxn41 or #canucks. A very personal approach tends to work better for companies.Flickr is YouTube for photographs. Create or join groups around specific topics and interests.Share your videos. Create a channel on YouTube. Embed video from here onto the front page of your website/blog. Use the friend feature!Your blog is YOUR Social Media. If you put it on your own website, then you own it and control it. It allows you to put your messages out the way you want them to go out. And elaborate beyond what Twitter, LinkedIn or Facebook might allow.Facebook is where people go to connect with their friends, and contains amazing opportunities to waste lots of time. Successful business pages are engaging, building a sense of community.LinkedIn is a place to build your business network. Joining and operating groups is interesting, and sometimes very valuable. Company pages list current and past employees of organizations.One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Branding 2.0
Personal Profiles and Company Pages
Branded or Cross-Branded AccountStrategic PromotionFollow Strategy
Post any video content: from events, promotional videos, commercials, etc.
Photos uploaded to Flickr from your mobile devices or computer.
Personal Profiles and Company Pages
Website/Blog
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Blogging
Should you blog? Sound scary?
Do you write anyway? What's new in your business or industry?
Blog on-site, preferably using WordPress.
Objectives:
Demonstrate expertise, build connections
Constant flow of fresh content (SEO) Google social media victoria bc
Instant content for sharing on social media
Comment on other blogsSEO, authority
Own and control your social media
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Location. Location. Location. More than half of Canadians are here. Where the heck are you?
Facebook PagesPeople Like your page
Status (Wall) updates by you (and others)
User Interaction (including Tagging users)
Events
Send an Update
Facebook AdsHighly targetted by geography,demography and friends of fans.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Twitter: Share, Tag, Follow
140 characters ... short and sweet!
Share links (yours and others)
Respond to Tweets (addressed to you and not)
Pass on information (Retweet)
Research, listen
TAG!Don't be a #FAIL
FOLLOW!Not an endorsement!
Expand your network!
Connect with your target market!
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Largest business network ever, since 2003.
Also Ran: Plaxo, XING, Spoke, Viadeo
Very profitable company.
Worth $9 billion on day 1 in their recent IPO.
Unless youre dying, dead, retired forever, or too young to join, you should be on LinkedIn!
Quite simply LinkedIn is the future of business networking. Period.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Don't look for party photos on LinkedIn.
Set up your personal profile.
Join groups (or set up your own).
Connect, connect, connect.Who's connected with your connections?
Add contacts and recycle business cards.
Recruit, or get a job (it's my resume).
Recommend people.
Refer people.
Answer a question.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
LinkedIn Profile
All elements after the snapshot can be dragged into new positions according to your own personal order of priority.
Includes: Summary, Experience, Education, Recommendations, Personal Info, Contact Settings, Additional Info, WordPress, SlideShare
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
LinkedIn Groups
Join other groups to network in your industry
Start your own group for your industryThis is an asset you can leverage for SEO, authority, and new contacts!
Post discussion starters and articles to groups, share your content (and others)
Seek out and connect with others in groups
Add group logos to your profile (... or not)
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
LinkedIn Group Example
asOne account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
LinkedIn Company Profile
Claim Your Company ProfileCreate a page to list all staff
SEO value (Link to your website)
List products and services
Recruit
Gain Followers
Share your Twitter stream
Map
Follow other companies (and be followed)
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
YouTube Channel
The #2 Search Engine After Google!
People use it every day.
People EXPECT your video to be there.
You have video to share ... or you should.
It's a Social Network!Share with your friends when you post new videos.
Use the Friend feature.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
YouTube Channel
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Flickr Photostream
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Flickr Photo Sharing
Have Flickr automatically post to Facebook and enable Twitter.You, Your Account, Sharing & Extended
Email from your mobile device.You, Your Account, Emails & Notifications.
One e-mail to Tweet, another only on Flickr.
Later embed images or sets of images (in slideshow format) into your blog.
Share photos to topic-specific groups.
Create multi-user photo groups.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Location Apps
Check In and share your location.
Foursquare is the dominant application, others include Gowalla, Yelp, BrightKite, Foodspotting, Google Latitude, and Facebook Places.
If people are Checking in, are you registered?
People leave tips for each other. What are they saying?
Example of Foursquare specials:10 check-ins, get a free coffee?
New mayor gets 10% off
Register for Google Places (SEO value)
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Google Plus
Facebook done properly ...No company profiles yet.
Post publicly, or to specific Circles.
Post any media, links, etc.
Huge initial growth - critical mass, but no critical mass engagement.
Geeks en masse.
It still could eventually trump Facebook, and is probably the best competition to Facebook.
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Google Plus
One account per network
Why manage multiples?
Why dilute your brand?
Think of the company as a whole rather than individual projects
Social Media Camp
Workshop Series: Nanaimo
Social Media 101
Paul Holmes - @tpholmes
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11-9-18
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11-9-18