Social Media by the RulesSocial Media by the Rules

By Jason AlexanderBy Jason Alexander

Rule Number One Get Back to the BasicsRule Number One Get Back to the Basics

• Know your audience.

• Customer Service Rules!

• When posting write so the user can relate.

• Keep it simple.

Rule Number TwoRule Number Two

Communicate

•Internal Support of Social Media just as crucial as External Support.

•To control your brand, you must participate.

• Take your existing marketing efforts and get social.

Why Internal Support is Important

•It provides a solid baseline for your brand.•It provides creditability for your posts .•It allows for proper planning of your social media marketing strategy.

Have Realistic Expectations •Set Measurable Goals •Define Tactics

Rule Number 3Rule Number 3

Examples of Some Measurable Goals

• Increase visibility• Modernize the library’s image• Increase collaboration • Recruit new users • Increase reach of press releases• Quick info• Understand users • Training

Examples From CARL

• 1 Tweet’s reach = 128 users by the end of day by the end of the month 690 users.

• CARL’s Blog received 3721 hits from just promoting posts on Tweeter in 2012.

Plan AheadPlan Ahead

• There are dozens of resources that can help you schedule Tweets, Facebook posts and blog posts so that they go up without requiring you to be tied to a computer.

Social Media is a logical extension of what we have Social Media is a logical extension of what we have been doing for centuries.been doing for centuries.

Rule 4 : Encompass the Four C’s:Rule 4 : Encompass the Four C’s:

CONTENTAdd to the online conversation with information that is relevant andvaluable to earn the ticket to admission into the social media inner circle.CONVERSATIONUse the content to stimulate conversation in strategic online locations.COMMUNITYDevelop a following of people who matter to you and your business.Once you build a community of followers, feed that network with relevant content that stimulates meaningful conversation.CONVERSIONConvert your followers into customers. By engaging sociallywith them online over a period of time, some may eventually becomeclients, while others may become evangelists who can help expandyour network.

Rule 5 Rule 5

Experiment. Take chances. Don’t be afraid to have fun by posting interesting links or asking trivia questions.

Remember Content is still King!

Rule 6 Listen and EvolveRule 6 Listen and Evolve

• Social media is always evolving, so experiment with new methods and ask your followers for suggestions on how to improve.

It’s important to listen to feedback and track metrics. This helps determine if your messages are resonating with the public.

Review TimeReview Time

•Rule 1 Get back to basics.•Rule 2 Communicate.•Rule 3 Set Realistic Goals.•Rule 4 Encompass the 4 C’s.•Rule 5 Have Fun.•Rule 6 Listen and Evolve.

Contact Info

Helpful Resources• Army’s Social Media Handbook• “

How Social Media is Changing Brand Building” by Tracy Stokes

• Marketing Today's Academic Library : A Bold New Approach to Communicating with Students: A Bold New Approach to Communicating with Students by Brian Mathews

• Perspectives on Social Media Marketing by Stephanie Bough Agresta,and Miletsky B. Bonin

• “Rebooting the Antisocial Network” by Michael Healey

• ROI of Social Media : How to Improve the Return on Your Social Marketing Investment by Guy Powell, StevenGroves, and Jerry Dimos

• Six Attributes of Successful Project Managers• The Six Essential Principles for Social Media Success

in Financial Service Firms

Jason AlexanderElectronic Resources LibrarianCombined Arms Research LibraryFt. Leavenworth, Ks 66027Jason.c.alexander31.civ@mail.miltwitter.com/libraryman1

Questions