Social Media by LightBox Collaborative
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Transcript of Social Media by LightBox Collaborative
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Social Media for StartersSocial Media for Starters
Holly Minch
www.lightboxcollaborative.com
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Holding good ideas up to the light
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Nobody panic! What is social media?
“Social media is any tool that uses the
internet to facilitate conversations.”
-Technology Blogger Brian Solis
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Nobody panic! Why is social media important for your organization?
• Listening
• Awareness
• Relationships
• Giving
• Community
• Expectations
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LISTENINGLISTENING
CONTENTCONTENT
CONVERSATIONCONVERSATION
MEASUREMENTMEASUREMENT
GOALSGOALS
TEAMTEAM&&
TOOLSTOOLS
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Google alerts
Twitter searches
Technorati blog search
Start by listening
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Who are we listening to?
ListenListenListenListen
Who are THEY listening to?
WHAT are they talking about?
WHERE are they talking?
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SET UP ACCOUNTS
ToolsToolsToolsTools
• Facebook Page
• Flickr
• Pintrest
• FourSquare
• Twitter Account
• LinkedIn Company
• YouTube Channel
• Facebook Cause
HootSuite
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Nobody panic! How can PickClickGive’s blog be useful to your organization?
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Nobody panic! How can PickClickGive’s Facebook page be useful to your organization?
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Nobody panic! How can PickClickGive’s YouTube channel be useful to your organization?
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Nobody panic! How can PickClickGive’s Twitter feed be useful to your organization?
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140 Characters140 Characters
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RT=Re-TweetRT=Re-Tweet
@ indicates a specific account holder at twitter
@ indicates a specific account holder at twitter
Hashtag = categoryHashtag = category
URL links to featured itemURL links to featured itemTime Stamp also
indicates software used to
send
Time Stamp also indicates
software used to send
Anatomy of a TweetAnatomy of a Tweet
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Source: Beth Kanter http://www.bethkanter.org/25-smart/
Goals
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Source: http://onemansblog.com/2010/01/26/social-media-what-it-is-how-to-use-it-and-where-to-begin/
Goals, Tools & Time
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You are the media mogul
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Everyone can participateEveryone can participate
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… … wherever they want towherever they want to
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But who’s in?
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.org
participation = control
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TRUST is the new controlTRUST is the new control
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Transparency is the expectationTransparency is the expectation
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Yeah, but…
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ItIt’’s like drinking from a firehose!s like drinking from a firehose!
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Smart filtering tames the info flow
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Too Much Information, Too Little PerspectiveToo Much Information, Too Little Perspective
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Who has time for all that noise?Who has time for all that noise?
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You canYou can’’t drink the river. Dont drink the river. Don’’t try.t try.
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Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
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Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
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Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
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Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
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Example: VoiceExample: VoiceExample: VoiceExample: Voice
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Boulder Valley WomenBoulder Valley Women’’s Health Centers Health CenterBoulder Valley WomenBoulder Valley Women’’s Health Centers Health Center
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the interwebsthe interwebs
people interested
in your issue
people interested
in your issue
social mediainfluencers
social mediainfluencers
Yoursweet spot
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Check your gut
How To Spot InfluencersHow To Spot InfluencersHow To Spot InfluencersHow To Spot Influencers
Ask your team
Ask your networks
Ask the interwebs
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• Twitter: Who To Follow (upload)
Ask the interwebsAsk the interwebsAsk the interwebsAsk the interwebs
• Klout.com
• AllTop.com
• PeerIndex.com
• Back to Twitter: Who To Follow (suggestions)
• FriendorFollow.com
• Rinse & repeat
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ContentContentContentContent
What do you have to say?
Social media editorial calendar
How does social media fit with your other communications activities?
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GOALSGOALS
TEAM & TOOLSTEAM & TOOLS
LISTENINGLISTENING
CONTENTCONTENT
CONVERSATIONCONVERSATION
MEASUREMENTMEASUREMENT
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ConverseConverse
70% Broadcast - 30% Respond
Share good content
Play nice
Thank people
Grow your network
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MeasureMeasureMeasureMeasure
How many friends/followers have you added?
How many times were you mentioned/retweeted?
How were your organizational goals advanced?
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MeasureMeasureMeasureMeasure
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Everybody in the water!Everybody in the water!
© Flickr user: dvs
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URL ShortenersURL Shorteners
Fit more into social media
http://www.worldculturepictorial.com/blog/content/one-could-change-world-with-140-characters-twitter-not-for-sale
113
http://bit.ly/fVja57 20
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Nobody panic! Case Study: It Gets Better
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Nobody panic! Case Study: It Gets Better
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Nobody panic! Case Study: It Gets Better
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It Gets Better Project It Gets Better Project It Gets Better Project It Gets Better Project
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Make it Better Project Make it Better Project Make it Better Project Make it Better Project
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Make it Better Project Make it Better Project Make it Better Project Make it Better Project
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Who is going to do this work?
TeamTeamTeamTeam
Who has the bandwidth?
What is the right voice?
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Right Voice?
Authenticity
Individuals
Personality