SOCIAL MEDIA BUZZ GOING INTO WIMBLEDON 2019 · Wimbledon. Nadal looks to even up the record this...
Transcript of SOCIAL MEDIA BUZZ GOING INTO WIMBLEDON 2019 · Wimbledon. Nadal looks to even up the record this...
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It’s that time again, tennis fans! Wimbledon 2019 is upon us. As the most prestigious of the four “Grand Slam” tournaments, Wimbledon garners a lot of attention each year. From John McEnroe’s famous “You cannot be serious!” outburst in 1981 to Andy Murray outlasting the field in 2013 to become the first British champion at Wimbledon in 77 years, it seems like each year brings about an interesting storyline.
Here at Cogent Infotech, we’ve turned our digital “ears” - our advanced social listening algorithms and artificial intelligence - toward Wimbledon 2019 to see what people online are talking about.
SOCIAL INTERACTION TIMELINELooking at the graph below, you will see six major spikes in conversations. Not coincidentally, these increases line up with news about the tournament.
WIMBLEDON, JUNE 2019 CONVERSATIONS
Mentions PostsPotential
ImpressionsNet
Sentiment
247,105 222,581 8,496,964,157 49%
Injured fan favorite Andy Murray
announced that he may compete
in the doubles competition.
Rafael Nadal respectfully voiced his disapproval of Wimbledon’s unique seeding formula, which
resulted in elevating Roger Federer to the no. 2 seed, considering his
history on the grass-court
Fran Jones, 18, of Great Britain earned a spot in the tournament. This
promising young player was born with the genetic disorder Ectrodactyl Ectodermal Dysplasia (EEC) and has
only eight fingers and seven toes.
John McEnroe
Andy Murray
3 Jun 10 Jun 17 Jun 24 Jun
Positives & N
egativesP
osts
& M
entio
ns
-10k
0
10k
20k
-20k
0
20k
40k
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MOST SPOKEN ABOUT RIVALRIESSince 2002, there have only been four men’s players who have won Wimbledon: Novak Djokovic (Serbia), Rafael Nadal (Spain), Roger Federer (Switzerland) and Andy Murray (Scotland). With Andy Murray sitting out this year’s singles competition, that leaves the other three to battle it out in rivalry matches. According to our research, the most anticipated of these matches are:
Outside the top 3 most anticipated rivalries, we also noticed mentions on Rafael Nadal and Nick Kyrgios. A potential second round encounter between these two rivals is anticipated as Nick beat Nadal in the Mexican open this February. People are wanting Nick Kyrgios to lose and get a reality check for his un-sportsmanship attitude on the court.
HEAD TO HEAD
RAFAEL NADAL ROGER FEDERER
HEAD 2 HEAD
4,584 Conversations
NO OF WINS1 2
This is one of the greatest rivalries in tennis history, so it’s no surprise it’s on top of the list. Nadal and Federer
have only faced each other three times in Wimbledon, with Federer maintaining a 2-1 win advantage.
HEAD TO HEAD
RAFAEL NADAL NOVAK DJOKOVIC
HEAD 2 HEAD
3,150 Conversations
NO OF WINS1 2
Although the two have faced each other over 50 times in their careers, they have met only three times at Wimbledon. Nadal looks to even
up the record this year, as Djokovic enjoys a 2-1 match lead.
HEAD TO HEAD
ROGER FEDERER NOVAK DJOKOVIC
HEAD 2 HEAD
3,194 Conversations
NO OF WINS1 2
Again, these two elite competitors have faced off at Wimbledon three times, with Djokovic winning two
out of the three matches.
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MOST-MENTIONED MEN’S SINGLES PLAYERS’Our social data shows who the most popular players are leading up to the tournament.
ANDY MURRAY 8,379Mentions
y Not competing in the singles competition due to a hip injury
y Still dominated mentions by leaving the door open for competing in doubles matches
y Only British champ since 1936
ROGER FEDERER 5,357Mentions
Still going strong at the age of 37, an unheard accomplishment in Tennis
RAFAEL NADAL8,630Mentions
Coming off of a big win at the French Open, Nadal is looking to capture the third Wimbledon title of his illustrious career.
NOVAK DJOKOVIC5,361Mentions
y Defending Wimbledon champion
y Falls well below the top three in mentions but his game is not to be underestimated
Rafael Nadal
Andy Murray
Novak Djokovic
Roger Federer
Kevin Anderson
Stefanos Tsitsipas
Dominic Thiem
Alexander Zverev
Stanislas Wawrinka
John Isner
24%
24%
15%
15%
5%
4%
3%
3%
3%
2%
TOP MEN’S PLAYER MENTIONS
MOST-MENTIONED MEN’S SINGLES PLAYERS’
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MOST-MENTIONED WOMEN’S SINGLES PLAYERS’
SERENA WILLIAMS4,009Mentions
y A household name with mass appeal.
y While still recovering from an injury and getting back into playing shape after having a baby, Williams is still the player to beat this year.
ANGELIQUE KERBER2,089Mentions
y German, current Women’s Wimbledon Champion, with 3 Grand Slam titles under her belt
y Recovering from her ankle injury, after missing out on the clay tournaments, she isn’t expecting much from this years Wimbledon
PETRA KVITOVA 2,734Mentions
y Czech player who has already won Wimbledon twice before.
y Unfortunately, it is unknown whether she can compete, due to an arm injury.
ASHLEIGH BARTY 1,750Mentions
y Australian, ranked no 2, won her maiden Grand Slam title at the French Open last month
y If she becomes no 1 after winning Wimbledon, she will be the first Australian woman to do so in 45 years
Serena Williams
Petra Kvitova
Angelique Kerber
Ashleigh Barty
Simona Halep
Naomi Osaka
Karolina Pliskova
Kiki Bertens
Elina Svitolina
Ashleigh Barty
28%
19%
14%
12%
10%
7%
4%
3%
2%
1%
TOP WOMEN’S PLAYER MENTIONS
MOST-MENTIONED WOMEN’S SINGLES PLAYERS’
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BUZZ AROUND WEATHER CONDITIONS
The weather is always a hot topic on social media, and it may shape Wimbledon this year. Great Britain is currently in the middle of a heat wave that is expected to continue throughout the summer. This should actually help players, especially the women’s competitors, as a new rule gives them more opportunity for water breaks when the temperatures climb to above 30 degrees Celsius.
TOP SPONSORS MENTIONED
As the premier tennis tournament, Wimbledon attracts a great number of sponsors. Here are a few that have garnered the most mentions online.
PREDICTION FOR WIMBLEDONOf course, people on the internet love attempting to predict the outcome of this major tournament. We’ve found the most people predicting the following.
This company has sponsored the prestigious
Pre-Wimbledon grass tournament held at The Queen’s Club, London.
This well-known law firm in the United
Kingdom is sponsoring tennis education events
associated with Wimbledon before the event.
An electronics company based in China with a recent history of
partnerships with sporting events such as the World
Cup and Wimbledon.
The tech giant has sponsored the
tournament for over 30 years.
WINNER PREDICTIONS MEN
NOVAK DJOKOVIC ROGER FEDERER RAFAEL NADALNOVAK DJOKOVIC ROGER FEDERER RAFAEL NADAL
MEN’S SINGLE WINNERS: It should come to no surprise to anyone
reading this article that the most predicted winners of the singles
competition are Novak Djokovic, Roger Federer and Rafael Nadal.
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HOW SOCIAL LISTENING CAN SERVE UP SUCCESS
Here at Cogent Infotech, we specialize in researching what consumers are thinking about your brand. If you would like to have in-depth customer knowledge that can be used to tailor the launch of your next event or product, contact us today to schedule a consultation. We help make the big picture clearer for your brand, and offer actionable plans to harness this information for future success.
Stay tuned for our next insight and connect with us on [email protected]
WINNER PREDICTIONS WOMEN
SERENA WILLIAMS NAOMI OSAKASERENA WILLIAMS NAOMI OSAKA
WOMEN’S SINGLE WINNERS: The current popular opinions center
on either Serena Williams or Naomi Osaka taking home the Venus
Rosewater Dish.