Social Media Bus Case

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Emergency Management BC a Social 2.0 Business Case

description

The purpose of this presentation is to show the steps that were required in order to implement social media into emergency operations, following project management, social media, and business analysis processes.

Transcript of Social Media Bus Case

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Emergency Management BC a Social 2.0 Business Case

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AgendaAgenda

• Successful launch•Changes/adjustments•Content additions•Reports

Approach

Phases

Challenges Issues

Solutions

Primary Successes

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Designing The Engagement Process

• Successful launch•Changes/adjustments•Content additions•Reports

ApproachApproach

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PhasesPhases

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Outcomes•Business Case•Current Data•Trends•Implementation Plan•Risk Assessment•Stakeholder analysis•Cost Benefit Analysis•Go/No Go Decision

Phase 1- DiscoveryPhase 1- Discovery

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Outcomes•Tools Determination •Budget and time-line

•Tool Requirements defined•Staffing and Resource plan•Communications strategy

•Start of content + design plan

Phase 2- PlanningPhase 2- Planning

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Phase 3 & 4Phase 3 & 4

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Challenges & Issues Challenges & Issues

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Solution 1Solution 1

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Solution 2 – Policy & New ResourcesSolution 2 – Policy & New Resources

Assistant Deputy Minister /Fire and Emergency

Management Commissioner(Rebecca Denlinger)

Communications DirectorGovernment Communication and

Public Engagement(Robert Pauliszyn)

Manager, Strategic CommunicationsEMBC Position

(Vacant – New Position)

Manager, CommunicationsGovernment Communication and

Public Engagement(Julianne McCaffrey)

Senior Operational Online Communications Officer

Government Communication and Public Engagement

(Vacant)

Senior Operational Online Communications Officer

Government Communication and Public Engagement

(Vacant)

Currently a Senior Public Affairs Officer

Executive DirectorEmergency Coordination – Operations

(Chris Duffy)

Assistant Deputy MinisterGovernment Communication and

Public Engagement(Kelly Gleeson )

Executive Director , Support ServicesGovernment Communication and

Public Engagement(Primrose Carson)

Online CommunicationsGovernment

Communication and Public Engagement

(includes EM Info BC)

EMBC Communications (Online and Conventional )

**NOTE: This Organizational chart reflects normal business operations

Emergency Management BCProposed Communications Section Organizational Chart

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Solution 3 : New ToolsSolution 3 : New Tools

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SuccessesSuccesses

The 2011/12 Ministry Specific Technology and Transformation Instructions direct the Ministry of Public Safety and Solicitor General to, “Plan for social media for emergency management and disaster response.”

So far we have Executive Agreement on the:•Vision, Goals and Objectives•Business Plan•Communications Strategy •Business Processes•Tools

To make this come to life requires…Resources

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Q/AQ/A

Thank you

Questions?

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Outcomes•Analytics

•Issues Escalation Plan•Monitoring Strategy

•Stakeholder Integration Strategy

And Then What Happens……Phase 3And Then What Happens……Phase 3

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Outcomes•Ongoing Content Plan

•Report templates•Archive and Records

Approach•Lessons Learned built

into @Work

And Then What Happens……Phase 4And Then What Happens……Phase 4