Social Media @ Boston College
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SOCIAL MEDIA COUNCIL MARCH 6, 2013 Social Media @ Boston College
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Social Media @ Boston College. Social Media Council March 6 , 2013. The State of Social. SMC first meeting was March 29, 2012. (Happy anniversary.) At that meeting, we asked: ‘Does social media matter?’ And answered our own question: Yes. The State of Social. What’s happened - PowerPoint PPT Presentation
Transcript of Social Media @ Boston College
S O C I A L M E D I A C O U N C I LM A R C H 6 , 2 0 1 3
Social Media @ Boston College
The State of Social
SMC first meetingwas March 29, 2012.(Happy anniversary.)
At that meeting, we asked: ‘Does social media matter?’
And answered our ownquestion: Yes.
The State of Social
What’s happened in a year?
Let’s look back.
2012:
Infographic by Creotivo
The State of Social
People spend an average of 6.75 hours month on Facebook;
11 accounts are added every second to Twitter;
Every second 1 new user joins LinkedIn;
U.S. users logged 121 billion+ minutes (some 230K years) on social in July 2012, up 36% over 2011;
Since 2012, 12 billion minutes have been spent using Pinterest
Source: creativo infographic; Nielsen via LA Times, CNBC
The State of Social
2012 IBM Globe CEO Study:
16 percent of CEOs use social as a top way to engage customers
BUT respondents across 64 countries believe this number will triple in the next three to five years
Does Social Media Matter?
So yes, we still think it matters.
Social Media @ BC: Then and Now
Facebook: 2012: 43K+ fans 2013: 63K+ fans Twitter: 2012: 19.5K followers 2013: 27.6K+ followers YouTube & Flickr 2012: 200K+ views 2013: YT: 315K Flickr: 375K iPhone app: 28,000+ downloads / 55 countries 2013: 42,000 dl / 61 countries Google+: 1,115 followers Added: Pinterest (811 followers), Instagram (3,287 followers), LinkedIn (6,760)
SMC: 2012: 10 departments 2013: 30 departments/schools
Social Media @ BC
Where are we*? 46 Overall Performance 40 Social Presence 26 Social Engagement
Peer Social Engagement (fan totals FB/TW) #8 Marquette University (25,977 / 20,478) #16 Brown University (54,077 / 25,120) #18 Howard University (53,386 /19,569) #24 Johns Hopkins University (35,662 / 28,599) #26 Boston College (63,513 / 27,636) #34 Notre Dame (72,313 / 19,888)
#1? Texas A&M University
*Track Social – data collected 3/4
Social Media Council
Goals for year one:
Create a forum for discussion, education, collaboration Launch a blog (bostoncollegesocialmedia.com) Reach out to departments/divisions re best practices Establish/post guidelines for administrators Develop a directory of social offerings Begin to publicize social at BC
Social Media @ BC
What have we learned since that first meeting?
That last year’s tips still hold true:
What have we learned?
Content is critical Channels must be updated Too many channels repeating identical content can dilute the effort Automating takes the personality out of it
Monitor the conversation and the channel Social media never sleeps Don’t post and run Check your insights and measures of influence
Prepare for feedback That’s why they call it social - Learn when to respond Trolls will be trolls
Consider the role of students
What have we learned?
Use SM strategically What do you hope to achieve? Which channels are best for you? Do you have the resources to do it well?
Learn about the medium Personal experience Channels you admire Tutorials and gurus
Determine your personality
Social Media @ BC
And one more thing…
#WeAreBCBrandRepresentatives
BC Social Reps the BC Brand
Content should reflect core values and messages: premier, nationally/internationally recognized university academic excellence / ever to excel Jesuit, Catholic mission: men and women for others cura personalis: mind-body-spirit / athletics and extracurricular fun, family, pride, spirit, customer service
Content should guard reputation be accurate: spelling, grammar, content avoid speculation, and speaking for — or critically of — other departments be professional
Content should maximize value share content, with attribution avoid diluting value - too much replication/repetition/posting
Tips Not Just for the Birds
‘15 reasons forunfollowing on Twitter’ will be posted to the blog.
These cautions could applyto most channels.
Social Media Council
Goals for year two (work in progress):
Social media mashup site — estimated launch May 2013Social media policyConsider ways to advance rankingsSeek feedback; thought leadersPublicize on campus and externallyContest/video collaboration
Social Media @ Boston College
Questions, concerns, brilliant ideas always welcome: [email protected]
