Social media boot camp pt 1 superzoo

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Social Media Boot Camp Part ISocial Media Boot Camp Part ISocial Media Boot Camp Part ISocial Media Boot Camp Part I

Maximize Your Marketing Efforts Using Social Media �

September 13, 2011

Creative Business Consulting Group www.cbc-group.net

Researching, Locating And Sharing Information Has Been Simplified By The Internet

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Facts, Thoughts And Opinions Easily Expressed, Circulated And Amplified Via The Internet

Hear Me Engage Me


Web 2.0 Communication Has Evolved From A Purely Informative To An Interactive Format

Face To Face Engagement Is NO LONGER A Requirement

for Engagement

Tell Me

Converse With Me

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Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List


It’s Not Just For Kids; Trends In Social Media Usage Transcends Generations

Relationship And Community Development Via The

Internet Impacts Consumers Of All Ages

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Anybody And Everybody Can Participate And Contribute From Anywhere


80% Of Businesses With 100+ Employees Will Use Social Media By The End of 2011*

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The Lack Of Strategy And Time Has Slowed Adoption Of Social Media In Small Business


How Can Your Retail Business Use Social Media?

•Increase Brand Awareness

•Word of Mouth Marketing

•Lead Generation & Sales

•Connect With Customers

•Customer Service/Loyalty

•Recruit New Employees

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Small Businesses Must Learn To Shift Marketing Tactics To Meet Consumer Needs

SellTakePushBuy AttentionControlTalkTransaction

OLD


Small Businesses Must Learn To Shift Marketing Tactics To Meet Consumer Needs

SellTakePushBuy AttentionControlTalkTransaction

Help TeachGive AttractEarn LoyaltyListenExperience

OLD NEW

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Consumer Lesson #1: Don’t Interrupt Me –Engage Me

– George Benckenstein


Where Should You Invest Your Time and Money?

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Social Media Marketing Tools Can Reach Multiple Target Markets At The Same Time


1. Develop Your Personal Brand. Reveal As Much Or As Little About Yourself /Your Business As You Wish, Allowing You To Personalize Your Brand

2. Target Your Niche. Users Volunteer Vast Amounts Of Information About Themselves That You Can Readily Access. These Kinds Of Demographics, Psychographics, And Techno Graphics Would Previously Have Cost Fortunes To Access.

3. Get Rapid Top Google Placement. Current Search Engines Are Crawling for SM Content. FB Included!

4. Place Targeted Ads. With Facebook Social Ads, You Can Test Out Extremely Targeted Advertising For Minimal Cost

5. FREE. Connect Regularly with Customers With No Cost

How Can Facebook Help My Business?

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Source: Facebook.com, Hubspot.com

Businesses Use Fan Pages To Engage Regularly With Customers

Page Elements:

• Event Calendar

• Videos

• Contest

• Surveys

• Discussion Boards

• Photos

• Blog Articles

• Relevant Links


Your Business and YouTube

Why Use YouTube? VIDEO Is Compelling

• YouTube Has 90 Million Monthly Viewers• 43% of Users Are Over 35 And 53% Of Users Earn More Than $60K• 20 Hours of Video Is Uploaded EACH Minute• It’s A Different Way To Convey What Your Business Is About• Great Repository For All Your Business Video Content

How To Use You Tube:

• Buy A Portable Video Camera• Many Have You Tube Software Already Loaded – Direct To YouTube From

Camera

What To Video About:

• Product Training – How To Demonstrations• Employee Profiles – Give Your Brand A Personality• Customer Testimonials

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Using YouTube Effectively

Keep Videos Short And To The Point - Start Out With Vital Statistics: Name, Website, And Company. Spend 30 Seconds On What You Do, Another 30 Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website Again.

Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential Clients) Will Keep Tuning In To Partake In Your Expertise.

Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON!

Copy The Html Code - From Youtube And Paste It To Your “Post A New Blog” Page (The Code Portion, Of Course)

Add To Your Email Marketing Software - More Is More

Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO Opportunities


133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs

900,000 – average number of blog posts in a 24 hour period

77% - percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day

81 - number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

Source: thefuturebuzz.com

Blogs Reach Large Audiences: And The Numbers Are GrowingQ And Growing.. And GrowingQ

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• News Relevant And Timely Articles About The Bird Industry

• Post Other Bloggers’ Posts

• Post Useful Blog Resources

• Invite Industry Experts To Guest Write Posts For Your Blog

• Report Live From Trade Shows And Industry Events

• Review Books, Websites, Blogs And Of Course

• For More Information: Read Books about Blogging

• Naked Conversations by Robert Scoble

Blog Tips And Tactics: How To Start? What To Say

• Blogger (owned by Google) is free. www.blogger.com/start

• WordPress is free, but you may have to pay for some features. www.wordpress.com

• TypePad Micro -Not Free, but has great features.

www.typepad.com/micro


Strategy Must Be Built To Engage Followers and Build A Community

Personal 40% • Share Your Personality • Publish Information That Will Help Establish You

And Your Brand With Your Followers• Have Fun And Express Yourself

Share

Relevant

Information

30%

• Forward Blog Posts (Yours Or Others) That Are Of Interest To Your Followers

• Share Articles That Will Be Interesting To Your Fans• Make Yourself The Expert By The Information You

Share

Business 30% • Publish Promotions Or Store Events • Publish Specials/Deals For Followers With Links To

Appropriate Webpages And/Or Locations• Host Special Events For FB Fans Only

Using Social Media For Your Small Business Requires A Blend Of Business And Personal Information

- Suggested Blend -

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Use Scheduling Tools To Improve Efficiency And Productivity For Your Bird Business

Benefits:

•Boost Productivity

•Consistent Messaging

•Long Range Planning

•Scheduled Delivery


Key Concepts To Be Mindful Of When You Get Started

• Develop A Strategy – Align The Path You Will Set Out On With The Objectives Of The Journey – How Will This Activity Help Me Achieve My Business Goal?

• Allocate Appropriate Resources – Social Media Marketers Report Time Spent Working Averages 1-3 Hour Per Day, 5 Days Per Week

• Keep It Simple – Have A Simple System And Automate Everything You Can – Minimize The Time Spent, Do Not Jeopardize The Results

• Abolish The Fear Of Transparency – Effective Social Media Participation Requires A Paradigm Shift –Embrace The Fact That You No Longer Control The Conversation And What People Say About Your Business

• Be Flexible – Refresh Objectives And Strategies On A Regular Basis, Make Sure You’re Still On Target And Remain Flexible

• Measure Results – Establish Goals And Analyze Results

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Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm.

CBCG Helps Retailers Understand:

•Business Opportunities Created By Using Social Media•How to Create Marketing Programs That Engage Customers•The Cost Saving Benefits Of Using Social Media•How to Create A Social Media Strategy for Your Business

Call Us To Learn More About How Your Business Can

Benefit By Using Social Media

617 – 437- 9191

CBCG Is Here To Help


Follow Creative Business Consulting Group

We Talk Retail In These Places!

@RetailHelper

http://cbcgretailreport.blogspot.com

www.linkedin.com/in/lynnswitanowski

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Social media boot camp pt 1 superzoo

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