Social Media, Big Data and Oracle #Cloudworld
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Social Media Social Networks laurelpapworth.com Wednesday, 13 March 13
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Transcript of Social Media, Big Data and Oracle #Cloudworld
Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Customers visit a site 9x more stay 5x as long (Source: McKinsey)
IMAGE: http://www.customerinsightgroup.com/
Social Media is Return Visits
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Attention Economy: Earned not Bought
4x un-aided brand recall vs SEM (Source: NFO)
IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Customer to Customer: C2C sales
Social Recommends: $0-10 vs $10-$400
IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
5x-10x more cost effective than phone supporthttps://www.facebook.com/Telstra24x7
Social Customer Service and Technical Support
Wednesday, 13 March 13
Social Media Social Networks
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Customers line up to speak to Customer Service....Not Marketing or PR
Wednesday, 13 March 13
Social Media Social Networks
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Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2
https://www.facebook.com/Telstra24x7
Chompon - Customer Shares to Customer
Wednesday, 13 March 13
Social Media Social Networks
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Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average)
https://www.facebook.com/Telstra24x7
Eventbrite - Attendee Shares to Attendee
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Just Giving: Facebook Share (6 needed per donation) $8 per like.
https://www.facebook.com/Telstra24x7
Just Giving - Donator to Donator
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.
https://www.facebook.com/Telstra24x7
Amazon - transactions on Facebook, iPhone (API)
Wednesday, 13 March 13
Social Media Social Networks
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25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.
https://www.facebook.com/Telstra24x7
eBay - transactions on Facebook, iOS, Blogs
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
Social Media Social Networks
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From APIs
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
