Social media barometer 2012
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Social Media Barometer Martin Waxman February 25, 2012 © 2012 Martin Waxman. All rights Reserved.
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Transcript of Social media barometer 2012
Social Media Barometer
Martin WaxmanFebruary 25, 2012
© 2012 Martin Waxman. All rights Reserved.
Measuring atmospheric pressure
…brought to you by Google
1. The new generation gap
2. You’ve been pinned
3. Search me
4. Are we there yet?
5. New media company
6. Digital first
Barometer1. Generation gap – 35 is the new dividing line2. You’ve been pinned – interest-based versus
social-based communities3. Search me – social search…is it the end of
serendipity? 4. Are we there yet – mobile means our world…
to go5. New media companies– we’re the
programmers but we don’t get paid6. Digital first – media’s adapting. PR can no
longer sit idly by…
