Social Media at Virginia Tech
18
6/7/22 Social Media/Technology for Planning Program Communications and Administration Tom Sanchez
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Tom Sanchez's presentation on social media in the planning program at Virginia Tech.
Transcript of Social Media at Virginia Tech
April 10, 2023
Social Media/Technology for Planning Program Communications and Administration Social Media/Technology for Planning Program Communications and Administration
Tom Sanchez
2
Making the connection…Making the connection…
3
The challenge…The challenge…Virginia TechCollege of Architecture and Urban StudiesSchool of Public and International AffairsUrban Affairs and Planning Program
Environmental Policy and PlanningPublic and Urban AffairsMaster of Urban and Regional PlanningPlanning, Governance and GlobalizationJoint DegreesCertificates
AlumniExternal (e.g., prospective students)
4
Information flow…Information flow…VT
CollegeSchool
ProgramUndergrad
MastersDoctoralFaculty
StaffStudents
AlumniExternal
VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal
5
Information flow…Information flow…VT
CollegeSchool
ProgramUndergrad
MastersDoctoralFaculty
StaffStudents
AlumniExternal
VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal
6
Information flow…Information flow…VT
CollegeSchool
ProgramUndergrad
MastersDoctoralFaculty
StaffStudents
AlumniExternal
VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal
7
Information flow…Information flow…VT
CollegeSchool
ProgramUndergrad
MastersDoctoralFaculty
StaffStudents
AlumniExternal
VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal
BlacksburgAlexandria
8
Information flow…Information flow…VT
CollegeSchool
ProgramUndergrad
MastersDoctoralFaculty
StaffStudents
AlumniExternal
VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal
BlacksburgAlexandria
9
Ideal solution…Ideal solution…
Wh
o N
eed
s to
Kn
ow
? W
ho
Nee
ds
to K
no
w?
11
12
AnalyticsAnalytics2/9/2011 3/1/2011 4/1/2011 5/1/2011
Blog FeedSubscribers 26 28 28 42
up 8% no change up 50%Reach 64 24 0 10
down 63% down 100%
BlogPageviews in last month 669 736 1299 2942
up 15% up 77% up 126%
All pageviews over time 2,228 2,764 3,661 7,060
TwitterFollowers 76 86 100 103
up 13% up 16% up 3%Lists following us 11 11 11 11
FacebookGroup members 38 51 52 52
up 34% up 2% no changeLinkedInGroup members 38 45 47 53
up 18% up 4% up 11%
13
AnalyticsAnalytics
14
AnalyticsAnalytics
15
UAP “third place”…UAP “third place”…
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Other…Other…
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Other…Other…
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The goal…The goal…
