Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011.
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Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011
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Transcript of Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011.
Social Media at Thomson ReutersEdward A. Friedland
General Counsel, Legal
November 3, 2011
Social Media at Thomson ReutersAgenda
• General Observations
• Impact on the Legal Information Business
• Impact on the Media Business
• Online Brand Presence
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Social Media at Thomson Reuters
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Social Media at Thomson Reuters
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Social Media at Thomson Reuters
Legal Information Business and Social Media• Marketing & Communication
• New Product Development
• Recruiting
• Customer Support
• Customer Education and eLearning
• Internal Corporate and Employee Communication
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SOCIAL MEDIA ADVISORY BOARD
OCTOBER 2011
HOW SOCIAL MEDIA IS CHANGING…WELL, EVERYTHING
SURVEY OF ATTORNEYS - SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED)
None
FindLaw Legal Blog Network
Blogs
YouTube
Wikipedia
28%
3%
9%
11%
21%
26%
33%
42%
41%
2%
2%
8%
22%
22%
13%
33%
1-6 Attorneys (n=100) 7+ Attorneys (n=200)
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• Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube
• Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter
Statistically significant difference
COMPANY CONFIDENTIAL
SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED + AIDED)
None
LawLinks.com
JD Supra
Digg
MySpace
Thomson Reuters News & Insights
Thomson Reuters Blog
LexisNexis Communities
Answers.com
WordPress
Yahoo Groups
Yelp
Martindale Connected
FindLaw Legal Blog Network
Blogs
YouTube
Wikipedia
28%
2%
2%
3%
3%
3%
4%
4%
2%
4%
4%
5%
8%
10%
12%
18%
17%
36%
47%
46%
57%
41%
1%
1%
1%
1%
1%
4%
2%
3%
6%
4%
2%
8%
3%
12%
34%
19%
36%
41%
1-6 Attorneys (n=100) 7+ Attorneys (n=200)
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• After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube
• Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected
Statistically significant difference
Westlaw Insider Channel (www.youtube.com/user/WestlawInsider)
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Social Media at Thomson Reuters
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West Publishing – Circa 1981
SOCIAL MEDIA AT THOMSON REUTERS
Illinois twitter feed includes all Court levels (primarily their Supreme Court) • Calendar information regarding oral arguments• Notice of decisions being handed down
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Philadelphia Courts very active with social media
•Twitter•Facebook presence•SMS•GooglePlus
SOCIAL MEDIA AT THOMSON REUTERS
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SOCIAL MEDIA AT THOMSON REUTERS
State Courts Developing SmartPhone Apps
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Judges Use Facebook for Campaigning
SOCIAL MEDIA AT THOMSON REUTERS
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EDNY Social Media Presence
PACER/ECF RSS Feed Twitter
SOCIAL MEDIA AT THOMSON REUTERS
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Social Media at Thomson Reuters
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West Publishing – Circa 1981
SOCIAL MEDIA AT THOMSON REUTERS
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SOCIAL MEDIA AT THOMSON REUTERS
Social Media at Thomson Reuters
Journalism and Social Media• Disintermediating the Flow of News and Data to Consumers
• Opens a Vast New Treasure Trove of Information
• Compressed News Cycle
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SOCIAL MEDIA AT THOMSON REUTERS
Social Media at Thomson Reuters
Online Brand Presence• Traditional Publishers and Information Providers Competing
with Wikis, Bloggers and Tweeters
• Reaction: Search for Online Credibility, Reliability and Accuracy
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EARNED MEDIA“Earned media is what you get when you foster such a connection with someone that he’s impelled to write a Yelp review, a blog post, a comment or a tweet, sharing their thoughts on your brand with their social network.” – Lauren Drell, Mashable
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PERSONAL BRANDING
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INFLUENCE (PEER INDEX)
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INFLUENCE (KLOUT)
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SOCIAL INFLUENCE
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Social Media at Thomson ReutersLegal Opt Out Requests
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SOCIAL MEDIA AT THOMSON REUTERS
