Social Media at Queen’s

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Social Media at Queen’s Marketing & Communications June 29 2010

Transcript of Social Media at Queen’s

Page 1: Social Media at Queen’s

SocialMediaatQueen’s

Marketing&CommunicationsJune292010

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WhatisSocialMedia?

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WhatisSocialMedia?

Itisnotaboutthetechnology...

Peoplehavingconversationsonline....

sharedinterests,banter,information,insights,debate….

Socialmediaisaboutpeople

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SocialMediais…

Aboutlisteningandlearning.

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SocialMediais…

Aboutlisteningandlearning.

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SocialMediais…

Aboutlisteningandlearning.

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SocialMediais…

Aboutlisteningandlearning.

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Friendlyandmorepersonalthantraditionalmedia.

SocialMediais…

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Friendlyandmorepersonalthantraditionalmedia.

SocialMediais…

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Friendlyandmorepersonalthantraditionalmedia.

SocialMediais…

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Aboutbeinghelpfulanduseful.

SocialMediais…

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Aboutbeinghelpfulanduseful.

SocialMediais…

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Aboutbuildingrelationships...

SocialMediais…

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Aboutbuildingrelationships...

SocialMediais…

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Aboutbuildingrelationships...

SocialMediais…

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Don’tjustshoutyourpromotionalmessage...

Youneedregularinteractionsandconversations!

SocialMediaisnot…

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Youfirstneedtodetermineyourgoalsandthenthetools

Strategy&Goals

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SocialMediaSuccess

Whatdoesittaketobesuccessful…

Time

Ittakestimetobuildgoodrelationships

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RulesofEngagement

• Figureoutwhatyouhavetoaddthatbringsvalue

• Findthepeopleinternallywhoarepassionateandletthemconnect

• Behuman(authentic,transparent)

• Embracethechaos

• Youaren’tINcontrol,butyoustillHAVEsomecontrol

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WhereareweToday?

Facebook

– SinceFeb2009

– Currentlyalmost2,500members

– 1,500visitsperweek&gaining45newmembersperweek

– WorkingwithAdmissionsonansweringquestionsfromstudents

– Increasinginteractionamongstfanmembers

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TwiGer

– SinceJan2009– Currentlyover2,700followers– Ongoingconversationswithfollowers– Interactionamongstfollowers

WhereareweToday?

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WhereareweToday?

YouTube

– SinceFeb2009– 37videos– Over70,000views– Workingwithcampuspartnerstoprovideongoingcontent

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Toolsavailable...

• SocialMediaGuidelines

• SocialMediaBrief

• IndexofSocialMediasitesatQueen’s

www.queensu.ca/www/socialmedia/

http://www.queensu.ca/www/socialmedia/
http://www.queensu.ca/www/socialmedia/
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NextSteps...

• Wewanttohearfromyou!

– Areyouusingsocialmedia?

– Telluswhatyouaredoingsowecanaddyoutotheindex

• Needhelp?Letusknow


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