Social media at Hamilton County JFS
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Transcript of Social media at Hamilton County JFS
![Page 1: Social media at Hamilton County JFS](https://reader034.fdocuments.us/reader034/viewer/2022051513/546f8dedb4af9f3f0b8b45b4/html5/thumbnails/1.jpg)
Communications
Using Social Mediato Connect
with Key Audiences
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About the agency• 950 employees
• Services– Child Protection – Child Support – Medicaid, food stamps, cash assistance– Other
Communications
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About the agency
• Operating budget declining– 50% reduction in state funds over three
years– One-third of staff (500) laid off, retired
• Demand for services increasing– 55,000 coming through doors monthly– Many first-timers
Communications
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Waiting room traffic
Communications
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Social media goals
• Improve accessibility and transparency at Hamilton County Department of Job and Family Services
• Engage audiences, not just broadcast
Communications
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Social media objectives• To relieve pressure on crowded
waiting rooms and busy call centers
• To build relationships with key influencers in target audiences
• To make potential customers aware of our many services
• To give quick answers to questions
Communications
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Social media objectives• Increased participation in live chats,
promoted events, discussion forums…• Dialogue with key influencers in target
audiences: – Social Services Community, Clients,
Employees (past and present), Government, Media, Influencers (blogs, podcasts)
Communications
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“Social media networks provide cost effective ways for companies to put out their message and provide information to people in a personal, one-on-one way.” --Atlanta Journal Constitution
Communications
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Communications
30+ since May 2008Medicaid, food stamps, child support, job
services, adoption/foster
care…
Cost:$39 per
month for software
Live chats
9.6 participants, 15.2 questions, 73.7 views
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Communications
Twitter (@HamiltonCoJFS): 270
June2008
Free
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Communications
Facebook group: 100
January2008
Free
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Communications
Facebook fan page: 200
January2008
Free
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Communications
Audio podcast 500 visits month
October2007
Cost: $130
digital recorder
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You Tube channel 7,700 views
Communications
September2007
Cost: $700 digital
camera; cost of
professional videos
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Blog 10,000 views
Communications
February2008
Cost: $250
graphic artist
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www.BlogTalkRadio.com
Communications
June 2009
Free
First six programs averaged 44 downloads each
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www.hcjfs.org
Communications
Monthly unique visitors
Tripled in
three years
to 30,000
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Broadcast Routine• Today at HCJFS RSS feed• Twitter (@HamiltonCoJFS) using
www.bitly.com or Facebook• Facebook fan page, group• Thursday Headlines to e-mail group• Thursday audio podcast• Possible: Press release, LinkedCincinnati
Yahoo! group
Communications
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Low cost• Social media cost: $1,500
Communications
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Communications
High benefit• Meeting pre-established objectives, goals
• TV, radio coverage
• Contributed to a boss’ promotion
• Appeared on minister’s radio program
• Foster care month on “mommy” blogs
• Retweets (RT) by media, others
• #fosterparentsneeded, Pitch Engine
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What we’ve learned• Daily maintenance: Relevant content
• Don’t get sucked into time drain
• Patience/stay with it
• Educating late adopters (in-house)
• Leverage personal networks
• Integrate with Speakers’ Bureau, media relations, newsletter, Web site…
• Measure with WebTrends, surveys…
Communications
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Tips
• 2-way conversation– Join in! Comment. RT. Tag photos. DM.– LinkedIn groups
• Example: – Contacts from Cincinnati Social Media and New Media
Cincinnati
Communications
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Tips• BlackBerry or iPhone, wireless laptop
– Verizon free classes
• Google• LinkedIn groups, Yahoo groups• Blog: Blogger or WordPress• Video: YouTube channel• Audio: Blogtalkradio
Communications
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Tips• Be positive – not for venting
• Avoid politics, religion
• Useful information
• Answers to questions
• Links to articles
• Follow me: get entertainment, useful information, ongoing relationship
Communications
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Tips
• Feed network of people who follow you– One-third links to professional info– One-third info that lets people get to know
you– One-third promoting upcoming events,
services, products
Communications
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Be Strategic
• Develop a plan– Mission– Goals– Audiences– Message– Method/spokesperson– Timeline/content plan
Communications
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Strategic audiences• Clients/customers
– especially those unfamiliar with agency programs/services
• Social service partners• Taxpayers/voters• Overseers• Government peers• Employees
– Current, former (retired, laid off, moved on)
Communications
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Let’s stay in touch!
• http://mikeboehmer57.wordpress.com/
• @MikeBoehmer57 on Twitter
• Mike Boehmer on Facebook
• Mike Boehmer on LinkedIn
Communications