Social Media and Web Marketing
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Transcript of Social Media and Web Marketing
Social Media and Web Marketing
COMM100Blake Mason
Industry Overview
• Mandated by the United Nations General Assembly
• Works in more than 190 countries
• U.S. based • Work in 120 countries
UNICEF
Website• Primarily research and
awareness
Facebook• Digital storytelling • Promote awareness to a
broad audience
Common themes • Brand consistency: bold, contemporary, simple
optimistic• Evoking pathos: Images• Calls to action: donate button, celebrity
ambassadors
Save the Children
Website • Primarily looking for
donations and support
Facebook • Engaging conversations • Awareness for donation
purpose
Common Themes • Brand consistency: child focused, passionate, outspoken• Evoking pathos: images • Calls to action: donate now button, become a sponsor, volunteer
Ethics and Implications
• Both followed strict ethical guidelines• The importance of social media for nonprofits– Engage conversation – Storytelling – Building relationships – Bring awareness
• Two organizations can have similar strategies for different purposes